Video: How to get your prospects to read more of your marketing message and act
Wednesday, November 13, 2019
Is your business suffering from "profit leaks"… places where your leads or customers fall through the cracks so you lose sales? One common profit leak that can have a huge impact is a lead magnet that doesn’t grab and hold the reader’s interest.
In this video, I discuss how great content in your lead magnets engages the reader and compels them to respond to the call to action. I describe techniques for optimizing your lead magnets to increase effectiveness, and I share an example that perfectly highlights the skillful use of emotion in copy.
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