PayPal has been in the news quite frequently in recent months, and all for good reasons. Brand innovation and enhanced customer experience are the focus, and to this end, they have introduced a series of new services.

Speaking to brandchannel, PayPal’s Dhiraj Kumar said that most users are unaware of the many benefits PayPal offers. The platform features more than just sending and receiving money, or using the service for online shopping. There are incredible offers for business transactions as well as personal wealth management.

Most importantly, users can now use PayPal to book for travel and stay with increased ease and security.

International travelers will find that it is more rewarding to shop via PayPal without having to pay the hefty credit card charges that international transactions usually entail. Partnering with Visa, MasterCard and Facebook, PayPal is now calling itself the "New Money."

The official website stresses the universal acceptance of this new money as well as the security for every traveler. By focusing on their partnerships — new and emerging — they are ensuring a new age in the travel and hospitality sector.

A recent partnership with India-based MakeMyTrip will allow users to book hotels using PayPal as well as credit cards. Along with facilitating airline tickets and vacation booking, this will have an automated invoicing feature for hotels, too. While this will bump up international bookings for the Indian travel and tourism industry, the element of safe and secure transactions will encourage domestic users to use the service as well.

In another piece of related news, PayPal also announced a strategic tie-up with to ease the way of hotel booking for international travelers to India. This along with its other partnerships like with OYO Rooms and MakeMyTrip will significantly strengthen its presence in the travel and tourism sector in the region.

It is interesting to note PayPal's campaign strategy of mapping out the foreign tourist's life cycle. From flight and hotel bookings to paying for cabs, meals and shopping, every single aspect of their travel to India will be done safely and seamlessly via a familiar and convenient platform. Additionally, it will also prevent frequent online fraud faced by merchants, thus making it a win-win option for all.

PayPal is now eyeing other Asian countries and has partnered with Centara Hotels & Resorts in Thailand to ensure seamless hotel booking for international travelers. PayPal's trusted presence in more than 200 markets makes it one of the most popular payment solutions for the sector. The mobile adaptability will go a long way to ease user experience and have more merchants participate in the global digital economy.

PayPal has also joined with Thai Airlines to facilitate flight-booking options to the popular Southeast Asian destination. The latest digital marketing campaign run by the company has the tagline, "PayPal Can Do That," showcasing the wide range of options that PayPal for user around the globe.

With more businesses and countries signing up, it could be exciting times for the travel and tourism segment.