During the pandemic, you're no doubt brainstorming ways to boost earnings as soon as possible. A fresh way to do it is by building the perfect pillar page.

A pillar page is a lengthy explainer you use on your company website and across your platforms that will completely answer a question your audience has, using both text and graphics.

According to data from Single Grain, a pillar page can help your SERP on Google if it's thorough enough in terms of its layout and content. Here's how to create the ideal pillar page.

The correct setup.

According to HubSpot, a pillar page also consists of "topic clusters" — grouped areas of information that circle back to providing the answer to a consumer question. The information should be general in nature but should be plentiful and stocked with many terms your audience has shown you they search for. For example, social listening and analyzing search engine data will provide these words to you.

As you build the info into your topic clusters, keep asking yourself this key question to make sure you're covering all your bases: will my customer need to Google anything else after reading this? The answer should always be no. You want your pillar page to be completely helpful and encompassing in terms of satisfying your audience's informational needs.

The best subject matter for your pillar page.

Rather than focusing on traditional keyword research, you build a pillar page by identifying the top interests your audience demo has expressed to you, or by introducing a product or service that solves a problem or addresses a need you are aware they have.

It's OK to make the content you produce in this vein fun and personalized, as well as technically informative. Think about how you can make your pillar page content a "must-read" in terms of how it feels — not only should it be user-friendly, but it should be absorbing and engaging as well.

The right factual points.

You need to make sure the info on your pillar page is correct, authentic in tone, and super-clear. It should be easy to understand, without complex language.

A pillar page is most easily thought of as a longer version of an informational blog post. Understanding that, you don't want to go down the rabbit hole of pouring on extremely technical jargon.

Instructions for product operation or assembly, for instance, can be included, but you need to streamline the how-tos so your consumer can literally accomplish the instructions on the spot while continuing to read your entire post. Make your pillar page a one-stop experience, not a web of data that needs to be digested in multiple readings.

Piquing your customer's curiosity.

Your pillar page should provide lots of non-specific yet exciting info about a product you're trying to sell, with the goal of leave your audience wanting more. You should clearly direct the reader to subsequent info on other parts of your sites or platforms, so they want to know additional granular detail.

Plan your links so they offer effortless cross-navigation to each other, and so you're taking your customers on an engaging tour of your platforms and all they have to offer. Accomplish this, and you will have captured their ongoing interest, which can yield long-term brand affinity.

Sync your pillar page with Google for better ranking results.

According to the Neil Patel firm, your strategy here involves linking all the blog content you have that's related to your pillar page. This kind of organization will inform Google that your page is really a series of topics within a topic, and as each of those topics is searched for, your search engine placement soars, as does your brand visibility and profit potential.

The bottom line: a pillar page is easy to assemble and its payoffs can be huge. Get to work on building yours today — you'll see excellent results soon!