The future of cocktails is online, or so Google would want us to believe. Zillions of man hours spent on analyzing search engine trends has led to easier and faster deductions for the tech giant.
It seems the predominant search about cocktails has been how to mix drinks well. Google intends to make it easier for everybody by introducing a new search tool for cocktails.
As people get more adventurous with their drinks, they no longer have to worry about what's in them. Just connect with Google's new mixology tool, and a quick blurb about the drink will tell you all. If you love the drink and want to recreate it at home, this tool will help you do that with step-by-step instructions as well.
This new feature — which works on desktop browsers, but is better suited for mobile devices — has come in at the right time. The world is suitably on its experimental axis, visiting faraway lands, taking up traveling jobs and trying out all kinds of exotic food and drinks. Now with the help of technology, even the most exotic can be turned into friendly and familiar in a minute.
Chances are that even in your local restaurants you may be scrolling down the cocktail menu only to find more exotic, unfamiliar drink names. Hoteliers, restaurateurs, bartenders, foodies and customers have all converged to give voice to more adventures.
Premixed cocktails seem to have come of age, too. As a trend they are definitely making quite a mark in the cocktail world and redefining how we enjoy our drinks. Constructing a classic cocktail, or a new one for that matter, is no longer complicated. No need to lay your bottles in a row and stress about the right measurements.
The latest buzz is about premixed potions and bottled cocktails that have all the ingredients in one container, ready to pour. These are not the sad mixes of yore giving out imitation flavors, like the ones on the supermarket aisles. Closer to a true cocktail than ever before, these new products are defined by their use of fresh and quality ingredients.
Some of the notable ones include:
- A Manhattan from High West Distillery in Park City, Utah, and Jefferson's in Louisville, Kentucky
- Paloma, Southside and Moscow Mule from Crafthouse Cocktails in Chicago
- Moscow Mule and Bloody Mary by Arty's in Wisconsin
- Brandy Manhattan and Saratoga by Craft Distillers, California
With more health-conscious drinkers, it is no surprise that low-alcohol cocktails are slowing pushing up to the forefront. This way you can go on partying, but stress less about its effect on the body.
What's surprising is that the trend has caught on so fast that it has become quite fashionable to drink these low-alcohol drinks. This has also led to the search for more holistic cocktails. The results — vegetable and botanical cocktails, savory cocktails with herbs, spices and peppers, and of course organic cocktails.
Restaurateurs and bartenders have been quick to see profits here and are hard at work to come up with creative concoctions that will attract more consumers. They have also seen the increased profits since customers will tend to order more cocktails, leading to higher sales, and therefore higher profit margins.
And finally, it's consolidation time for mail-order cocktails. Though not a new concept, it is poised to take off like it never had before. Now anyone can get the best of mixes by ordering cocktail kits from Crafted Taste, from the artisan spirits club Caskers or the highly rated bartender-sourced Cocktail Courier.
You can get the wonderful blends that the best bartenders can make, without having to leave your home. Everything you need to make a great drink is included in the kit, regular, rare and custom-made. All you need to do is move your mouse to click a few buttons. Seems that the cyberspace has redefined the future of cocktails.
