The best ways to refocus your online healthcare content
Friday, August 02, 2019
Does the website for your healthcare organization really do you justice? The website instantly informs your existing and potential patient bases about the way your facility operates, so you want to make sure the impression it's making is accurate, current and as user-friendly as possible.
You should continually monitor and update your site regarding medical information, services, and marketing. Here are some science-based points to put into practice as you review and refresh your content:
Check the viability and reliability of the drug information you cite...then check it again.
A study published in the journal Accountability in Health Research found that ineffective drug regulation and inaccurate information provided by drug manufacturers can lead doctors to prescribe less effective drugs for their patients. Make sure you aren't listing medication info that is out-of-date or just plain wrong; make keeping up with alerts, studies and FDA updates a total priority.
Organize your content into no-brainer categories.
Provide clear, concise, delineated online sections with easy-to-use electronic tools. Your sections should cover online bill paying; online appointment scheduling; e-visit availability; prescription renewal and question info; and a simple system where for patients can track their test results and other vital info quickly and simply.
Stress personalized medicine.
A Concordia University study found that patients are willing to spend money on personalized treatments if they understand very clearly how DNA-based treatments can precisely help a condition. Use your research sections on your website to explain the purpose of personalized medicine and the specific innovations your hospital offers.
Offer clear info about complementary medicine.
A study from UT Southwestern Medical Center found that a full one third of cancer patients use holistic or alternative medicine as well as traditional medicine as part of their treatment plans.
Stress the holistic aspect of medicine your facility can offer in detail, and easily direct patients to resources for practitioners so they can arm themselves with knowledge as quickly as possible.
Put yourself in your patients' shoes.
When you look at your hospital's site, is it everything you would want it to be if you were seeking treatment? List what you like and what you think is lacking, then work to strengthen the areas of your site than need to be updated using a human lens.
This will help you relate to your patients better than ever.
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