Mothers give back so much to their communities and families every day. Businesses of all kinds should also take a timeout to re-evaluate how they're giving back to moms.
After all, women make 85 percent of purchasing decisions in households, and there's a good chance some of those women are mothers. Mothers are an influential demographic for businesses.
Below are the 4 C's to effectively marketing to moms this season:
1. Create authentically
Moms like to keep it real. They value honesty and realism in marketing communications.
Don't portray mom stereotypes in your business' communications. Moms wear many hats throughout the course of a day — from chef to businesswomen.
In your marketing communications, portray multidimensional moms. Or even better, use real moms whenever possible.
2. Compose a look book
Moms are extremely busy, so instead of writing about how they can use a product or service, show them visually.
Create a look book on Pinterest or Facebook to show products in action. Combine lifestyle shots with close-up product silhouettes for the best of both worlds.
Feeling ambitious? Host a contest or create a brand-specific hashtag to let moms share photos of how they used your products.
3. Concoct a snappy gardening project
We've said it once, and we'll say it again. Moms are constantly limited on time. The more they can multitask, the more appealing a project is.
They are always on the lookout for projects that can be tackled in a few short hours, or even minutes.
Market specific projects that can be done with kids on your business' website to give moms inspiration.
Moms really appreciate short, snappy communications that are insightful and can be easily implemented.
4. Curate mommy reviews
Moms have a big online community. They read parenting blogs to see how products work for other parents across the country.
While your business' marketing communications may hook them, before they buy, they're going to want to see what other moms thought.
To get them on your side, conduct a sample program with the top parenting bloggers. Have them test your product and authentically review them.
Online reviews can drive or deter sales. By connecting your brand with trusted parenting bloggers, you'll gain authority with moms.
Tailoring your marketing to specific demographics, like moms, allows you to truly make a lasting impact with your audience — and who wouldn’t want that?
