In this episode, Jarod speaks with Danny Matta, DPT, OCS, CSCS of Athlete’s Potential and MobilityWOD. His cash-based PT practice is based within a CrossFit gym.
Though we dive into the nuts and bolts of starting a cash practice within a gym, this interview is absolutely packed with cash-based wisdom applicable to all practice locations. Enjoy!
In this episode, you’ll learn about:
- Why he decided to start a cash-pay practice (even with two very young children at the time).
- His advice for choosing the right type of gym for you and your practice style.
- Negotiations and tactics he used to create a win-win with the gym owner and get some free rent.
- How to “get your foot in the door” with gym owners, even if they already rent space to other healthcare practitioners.
- A clever way to get in front of loads of potential patients, even at gyms other than the one you rent from.
- What he teaches to CrossFit coaches and tactical military units and how you can use it for your own patients.
- How he uses video and blogs to generate new business.
- How he is able to shoot high-quality videos quickly and edit them in less than a minute.
- His social media marketing strategy and how he uses cheap Facebook “post boosting” to generate new patients for his practice.
- Some of the best advice he ever received from his business-minded clinical instructor in PT school.
- The business books he most recommends.
Resources and links mentioned in this episode:
- The Cash-Based Practice eBook
- MobilityWOD (go to “Seminars” to learn about courses near you)
- Danny’s video on how to use a “Voodoo Band” … and you can buy one here
- Athlete’s Potential: Danny’s clinic website