In this episode, Jarod speaks with Danny Matta, DPT, OCS, CSCS of Athlete’s Potential and MobilityWOD. His cash-based PT practice is based within a CrossFit gym.

Though we dive into the nuts and bolts of starting a cash practice within a gym, this interview is absolutely packed with cash-based wisdom applicable to all practice locations. Enjoy!

In this episode, you’ll learn about:

  • Why he decided to start a cash-pay practice (even with two very young children at the time).
  • His advice for choosing the right type of gym for you and your practice style.
  • Negotiations and tactics he used to create a win-win with the gym owner and get some free rent.
  • How to “get your foot in the door” with gym owners, even if they already rent space to other healthcare practitioners.
  • A clever way to get in front of loads of potential patients, even at gyms other than the one you rent from.
  • What he teaches to CrossFit coaches and tactical military units and how you can use it for your own patients.
  • How he uses video and blogs to generate new business.
  • How he is able to shoot high-quality videos quickly and edit them in less than a minute.
  • His social media marketing strategy and how he uses cheap Facebook “post boosting” to generate new patients for his practice.
  • Some of the best advice he ever received from his business-minded clinical instructor in PT school.
  • The business books he most recommends.

Resources and links mentioned in this episode: