Is it as important to value your employees as highly as you value your relationships with your customers? You bet it is!

There is a direct correlation between employee job satisfaction and length-of-service with profitability. This means treating employees with respect and delivering what they want from their jobs is a crucial to long-term success.

It may seem obvious that what every employee wants is money — every employer passes out paychecks. Just because you do as well, it won't inspire the kind of outstanding customer service and teamwork that keeps customers coming back and attracts new ones.

Over and above the obligatory paycheck, some of the things surveys tell us employees want are: appreciation and recognition, feeling "in" on things, job security, growth opportunities, flexibility, tactful discipline and more fun on the job.

THE IMPORTANCE OF CUSTOMERS THE IMPORTANCE OF EMPLOYEES

The most important people to our business
are our customers.

The most important people in our business are our best employees because they take care of our customers.

Our customers are not dependent on us. We are dependent on them.

We depend on our best employees, just as they depend on us.

Our customers are not an interruption of our work; they are the purpose of it.

Our best employees are not an interruption of our work; they carry out its purpose.

We are not doing our customers a favor by meeting their needs. They do us a favor every time they give us their business.

Our best employees do us as a favor by choosing to work with us. We do our employees a favor by giving them a great place to work.

Our customers are not just money in the bank. They are human beings with needs and feelings, just like us.

Our best employees don't just help put money in the bank. They are human beings with needs and feelings, just like us.

Our customers come to us to fulfill their needs and wants. It's our job to satisfy them.

Our best employees come to work with their own needs and wants. It's our job to help them fulfill them.

Our customers deserve the most courteous attention we can give them. They are the lifeblood of our business.

Our best employees deserve the most courteous attention we can give them. They are the lifeblood of our business.

Without our customers, we would have to close the doors.

Without our best employees, our customers would not come to our doors.