Forget writing about how fantastic last Sunday's brunch was (Facebook 2007). No need to microblog about it either (Twitter 2009). A colorful photo with perfectly arranged mimosas and scones is a step in the right direction (Instagram 2012).

But now you can officially do better. Share live video of your entire meal (Meerkat and Periscope 2015).

The next level of social media has arrived: live social video streaming. Meet Meerkat and Periscope, the newest social out there. And see how your business can beat competitors by using these apps for marketing.

What are Meerkat and Periscope?

With both of these new social video streaming services, you log in, watch and engage with real time video from all over the world. The apps are completely free, and all you need to be its next star is a mobile device with a Twitter account to log in.

They are both insanely easy to use. One click of the stream button and you're live, or you can choose to broadcast it later if you'd like. Then, your followers get a push notification for scheduled streams.

Periscope, owned by Twitter, touts that it wanted to create "the closest thing to teleportation." With both of these apps, that sentiment is palpable. If you can't physically be there, do the next best thing: Watch the action unfold in real time, wherever you are.

And engage with the creator and audience simultaneously. You can see how many people are watching the live stream along with their Twitter icons, likes and comments. You can even chat back with your followers right then and there.

What's the difference between Meerkat and Periscope?

Meerkat sessions disappear from the app as soon as you're finished broadcasting. Periscope, conversely, saves the video for up to 24 hours. You can also watch Periscope on Twitter or its app. Speaking of which, Meerkat is on iOS and Android while Periscope is presently iOS exclusive.

Right now, these apps are serious competitors, vying to see who will own the realm of social video streaming. Look at the chart below from Topsy.

Since Periscope has been released, they're beating Meerkat by a couple thousand tweets a day. Though, the scales do seem to be weighing in Periscope's favor over the last week or so.

How to use Meerkat and Periscope for marketing

Below are a handful of ways you can use these new social video streaming apps to market your business.

Behind the scenes

Meerkat and Periscope aren't as serious as other social video platforms. These don't stay online forever (unless you want them to), so you can have fun! These apps present an all new way to show a candid, informal side of your business.

Showcase your company culture by starting a quick and dirty Web series that highlights all the cool quirks that make you unique. Think office tours, informal chats about industry topics and candid CEO interviews that highlight their humanity.

Test for bigger stories and marketing focuses

Test several different story or campaign ideas to see which one generates the most viewers, comments and likes.

It's a free way to test ideas and get instant feedback to see which one is worth investing the big marketing budget in. Plus, the videos are soon deleted, so no permanent digital footprints left behind.

Live stream news and events

Have a big conference, company event or new product coming out? Go ahead and stream the whole event.

Heck, you could even do mini-press conferences on Meerkat and Periscope and alert the media.