Luxury hospitality brands have a new partner: Hemp
Wednesday, July 10, 2019
Ever since the 2018 Farm Bill was passed into law, legalizing hemp products, there has been a new vigor in the industry. CBD-infused food and beverages have received the most traction; CBD-infused oils and related products come a close second. Now we see that hemp is not just a hot trend; it is a revolution.
There is still a lot of controversy over CBD products and FDA restrictions. It is important to know that while marijuana-derived CBD products are legal in only a handful of states, hemp-derived CBD is legal in all 50 states.
Unlike the former, hemp is a non-psychoactive compound, which means that it has no mind-altering effects. Most of these restrictions are related to ingestible products. The versatile, biodegradable, and sustainable plant can be used to create a range of household and hospitality products.
Hemp can now replace plastic and help stem waste issues. Hempcrete, formed by combining a lime-based binder with hemp’s pulpy wood-like center, can be used as a durable building material.
The same pulpy core can be converted into carbon nanomaterials, which can be used to create supercapacitors or superbatteries. Hemp soaps are refreshing as they are full of polyunsaturated fatty acids like Omega 3 and 6 and vitamin A. They help to reduce UV damage, act as an antioxidant, and keep skin moisturized.
For the sector of hospitality industry looking to cater to the new generation of guests, these environmentally friendly products will help them make a mark.
The other hemp-based offer hospitality brands can provide is through fabrics. Hemp fabric has high-tensile strength, is antimicrobial, gets softer with age, and breathes better than cotton. New brands in hemp-based fabric include Mooncloth.
To top it all, it is cheaper and leaves much fewer carbon footprints. It is no wonder that several industries are all ready to take advantage of this trendy new product, luxury hospitality being one of them.
Hemp, which was considered too hippy to be trendy, is now the “green” base for a whole new world of products, from clothes, straws, to essential oils. Some are even calling this new phenomenon a “hempire,” since it is set to touch many aspects of living soon.
The existence of these hemp fabrics and products is not new, but the consumer’s perception and attitude are new indeed.
Let’s look at its penetration of luxury markets
The $2.1 billion cannabis market is set to reach new heights thanks to the luxury hospitality space. A slew of luxury cannabis lifestyle and wellness concept shops are cropping up all over the country that sell a variety of CBD-infused, hemp-derived products like topicals, tinctures, confections, and supplements.
Luxury specialty retailers like Barneys New York and Lord Jones in Beverly Hills, among others, are stocking CBD wellness products. Hip hotels like The Standard in Hollywood and The James Nomad offer Lord Jones products and other CBD brands to its guests.
Many hotels are also looking to add CBD-room service as a part of their regular offers. Cannabis oils, cannabis-infused room service menus, CBD-infused candy gummies, cocktails, ice cream sundaes, and even comfort foods like meatballs. Guests can choose from special CBD tasting menus as well.
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- Travel, Hospitality & Event Management
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