Many marketing people favor the creative side of their minds over their analytical side. If you're a creative type and go off instinct, you might be leaving a lot of good information (and revenue) on the table. It's time to embrace the science of analytics. Marketers that are more analytical might be taking the right first steps in evaluating basic analytics, but many are not using all the data their analytics are telling them.

According to a NewVantage Partners study, incredibly, only 24% of executives had created a data-driven organization, and up to 73% of all data with an enterprise is never even analyzed. Google Analytics 360 may be the key to your success. You may need an analytics partner or a trusted digital media agency to get you started on your way.

Learn more on how to fully master insights one can gain using Google Analytics 360 in the visual deep dive below:

Infographic courtesy InfoTrust