The COVID-19 pandemic brought a rapid acceleration in digital health services and telemedicine. Much of the digital transformation in healthcare has been driven by patient expectations and has little to do with doctors’ age or level of experience.
Today, physicians are more likely to recommend health-related smartphone apps, fitness wearables and other technology to their patients. Many use social media to engage with and educate patients. In fact, 87% of doctors who are high digital adopters share educational videos with patients regularly.
One of the true driving forces behind digital healthcare is patients. Many patients who embrace digital tools feel empowered to take control of their own healthcare. Those with rare, chronic conditions are more likely to embrace telemedicine, conduct their own health research online, and interact directly with pharmaceutical companies.
The digital transformation in healthcare is just beginning. Patients and doctors alike expect use of digital tools to continue to grow.