How to optimize your webpages for voice search
Friday, April 19, 2019
Voice search is not merely a passing trend. It has now gained wide popularity, as it is more convenient for many users to speak with an assistant than to type.
To keep up with this change, search engine giants like Google and Bing are moving towards semantic analyses and natural language processing from a keyword-centric approach. That means voice search is already a part of key search results.
To stay ahead of the competition, make sure your webpages are voice-search optimized with these eight tips.
1. Aim for Featured Snippets
If you want to rank higher in search engine results, make sure your content is relevant to a given search query and focuses on the keywords and the users you’re targeting.
You must primarily focus on featured snippets, as any voice assistant pulls a lot of answers from this box.
2. Use HTML Headings
Pay more attention to the HTML headings that your webpage uses. Start using H2 and H3 headings to make search engines point towards your page structure.
Based on your query, tools like Serpstat Text Analytics will analyze the title and heading(s) used in your page vs. your competitors and will then return clear optimization steps for your website to follow.
3. Include Q&As
Optimize your page for 5 W+H (who, why, when, where, what, and how). Becoming a quick answer to a common query is a massive boon to your webpage. Research the related questions and cover them on your landing page with concise and relevant solutions.
Try to include as many queries as possible in your page. Companies can also include an on-site glossary that links to internal pages for more information.
4. Elevate Page Speed
Page load speed is crucial to voice search results, as most people using voice search expect an answer within a fraction of a second.
Make use of Google Speed Insights, which gives a page speed score along with some valuable suggestions.
5. Ensure your Website is Mobile-Friendly
Make sure your webpages are optimized for mobile and load quickly no matter what device they are accessed on.
To check this, you can use the TestMySite tool from Google, which will help you analyze your pages more clearly.
6. Optimize the Page Description
Search engines understand context in a much better way now.
Tools like TextOptimizer can help you think just like Google. Make sure you cover all the related terms and concepts in your desired product description until you reach the score of 80.
7. Implement Schema Markup
You probably know how Schema.org helps search engines to understand and interpret the page better and faster. When it comes to voice search, it helps to pick the most important details, such as prices, reviews, offers, and more.
8. Use Tables and Lists
To make voice search assistants grasp your content quickly, try optimizing the page with tables, lists, bullet points, and highlights. The precise organization of webpage content increases readability. It also reduces the bounce rate.
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