Landing a business profile on the cover of The New York Times seems like all your business could ever hope for. But there's another form of media that can move the needle for you far more. Though, it may not be quite as prestigious, it's much easier to achieve.

Blogs are the new media equivalent of the country's top newspapers. In fact, shoppers trust bloggers more than journalists, according to the latest research by Affilinet Trust Index. That trust leads to sales — 23 percent of consumers say they buy an item exclusively because of a blogger's recommendation.

For example, Lord and Taylor recently handpicked 50 fashion bloggers to sample and style a dress from their new collection. Because each blogger has such a unique look, the dress appeared versatile, Instagram-able and affordable. Pure marketing genius. They gained major exposure, found a flock of new fans, sold out of the dress and caused a media frenzy.

Yes. Bloggers are that powerful.

Find out how to connect bloggers with your brand with these five steps.

1. Do your research

Bloggers frequently work with brands, so they often have a policy in place for reviews, sponsored posts and brand partnerships. Check out their website for other sponsored posts, a media kit or any details about how brands should reach out.

Following these rules shows you value what the bloggers do and how they do it. Not only does this start the relationship out on the right foot, but it also gives you an idea of what to expect.

2. Stand out

Before hitting send on your pitch email, schedule to send it the next day or even next week. During that time, make your name memorable to the blogger.

Follow all their social media accounts and engage through your brand's account. Retweet, repin, like a few posts on Facebook, and thoughtfully comment on Instagram.

Now when you reach out, your name and business will already be fresh in their minds.

3. Make it personal

Another huge difference between bloggers and newspapers is blogs are often run by one person. Bloggers share a ton about their lives everything from favorite colors, vacations and family. It's a wealth of knowledge.

Search their blogs for past posts that relate to your products, carefully read their "about" page and their latest blog, too. Use this information along with the language and style on their blog to craft a thoughtful, personal email that resonates.

4. Offer the good stuff

Get bloggers' attention by saying exactly what you can offer them. Samples of your products are a must. They need to be able to use the products themselves to craft an honest review or story.

To sweeten the pot even more, offer:

  • high-res photos
  • product information
  • interviews
  • exclusive promo codes
  • financial compensation

5. Be clear

Don’t make the blogger do the guess work. Be clear and straightforward with what you are looking for from them. Most often it's a blog, review, social promotion, contest, gift guide inclusion or styling of the product.