Modern technologies transformed the world of the marketing and made it more sophisticated. Today, every company that struggles to grow its online presence should utilize both search engine optimization (SEO) and PR tools.

If you apply them in a right way, they will take your company to the next level. If you wonder how to combine SEO and PR to boost your marketing efforts, check the following information.

How It Works In Practice

When you ask famous journalists, bloggers and social media celebrities to publish your online press releases or other content, you get a chance to gain high-quality backlinks.

In fact, this is a major touchpoint between PR and SEO. If you want your website to appear in the top of the search results, you should get as many backlinks from different reputable and trustful sources as possible.

“Digital influencers care about their reputation, so they will never agree to post poor-quality content on their website or blog. For this reason, if you want your marketing campaign to bring great results, you should create a worthy piece of content,” explains Veronica Wright, CEO for ResumesCentre.

How to Create Ideal Content in 6 Steps

1. Create a value

Keep in mind that informative, relevant and interesting content is king of digital marketing. The web is overloaded with the tons of information, so you need to write a press release that will stand out of the crowd.

“Try to surprise your target audience with the brand new ideas starting from the very first paragraph, and your campaign will work effectively,” says Brandon Smith, a PR specialist at EssaySupply.

2. Choose the focus keywords

You should conduct a little research to define the most suitable keywords that answer a question: what is your piece of content about. You can do it with the help of Google Keyword Planner or similar online tools.

3. Improve readability

SEO principles require writers to make text readable and well-structured.

For this reason, you should express your ideas using short sentences, avoiding passive voice, and using subheadings and bulleted lists. Or, you can simply get high-quality SEO content writers from the services like Fiverr, FlashEssay, or Men with Pens.

4. Come up with an SEO-friendly title

Your task is to write a headline that will drive the reader’s curiosity. Length of the title shouldn’t exceed 130 characters, and keywords should be located closer to the beginning.

5. Add catchy visuals

It’s a proven fact that most people respond better to visual information than to text.

So, it’s important to add photos, vector images or infographics to support a core message of the text. You can create visuals with the help of image editing tools such as Canva and Visually.

6. Use content-related quotes

Christopher K. Mercer, CEO and marketing specialist at Citatior, recommends: “You can also add quotes to inflate your online press releases. It will make your text sound more professional and persuasive.”

In Conclusion

In combining SEO and PR, you can gain a large portion of backlinks, which will improve your website’s ranking and will bring more visitors.

A rule of success is pretty simple: you should create remarkable SEO content that every reputable journalist or blogger would like to publish. Try your best to provide your target audience with the most valuable information, and your marketing campaign will be very successful.