How to digitally market to millennials
Friday, May 30, 2014
Every industry is constantly evolving with each new technology, and soon it will be out with the old and in with the new. The way we learn, talk and tackle tasks is all going to change in the next few years.
Wondering what's driving this shift in how we operate?
Some 24 percent of the current population is a millennial. Yes, we're talking about the tech-savvy, impatient, coddled, creative 18-36-year-olds.
Below is a snap-shot of who the millennials are, why they're driving digital marketing, and a few tips on how your business can make this trend work for you.
Who are the millennials?
By 2018, millennials will have more spending power than any other living generation. But, even now, they have over $500 million of buying influence. Here is a closer look at this key demographic:
- Tech-savvy: Millennials grew up digital, so they when they've got a question or need to know more, they're using Google and social media. 41 percent of millennials have already made purchases with their smartphones — and that number will keep rising.
- Experience-driven: Millennials aren't driven by luxury items. Instead, they crave experiences that are socially share-worthy. When marketing, focus on the experience of your product.
- DIYers: Presently, millennials are the most educated generation in American history. Over 63 percent have a bachelor's degree. Since they're used to learning and having information at their fingertips, they are big DIYers. That's why Pinterest is so popular.
- Social sharers: 63 percent of millennials stay updated on brands through social networks. And 43 percent have liked more than 20 brands on Facebook. When millenials have a question about your brand or are looking for feedback about your product, they're turning to their ever-larger social community. So, your brand has to be there.
Millennials are driving digital marketing
Millennials, for the most part, are just emerging into consumer marketing in a major way. And, to them, it's only natural that they'll gravitate toward technology to make the experience easier.
1. Mobile mayhem
83 percent of millennials sleep with their phone. It's always with them.
First thing's first: make sure your site is mobile-optimized to create the best user experience possible. Then, take it to the next level with an app. Brainstorm what mobile app would complement your product or service. Whatever the app is, take charge and get creating to hook and inspire millennials now.
2. Digital does easy
Most millennials cannot even remember a world without technology. So, when entering into a new industry, they want to make their chance for success as great as possible by leaning on their digital background.
They want their products and shopping experience to be integrated with, not separate from, technology. Grab your A-team and get brainstorming about how your business can better integrate technology into the experience you provide.
3. Lend a helping hand
As millennials move out of their parents' houses, they're going to need some help to own the transition.
Millennials are just breaking into these markets, so now's the time to establish yourself as the expert. Get your content marketing plan in line, and answer the questions millennials are asking about your industry now.
While making these changes will certainly boost your authority and popularity with millennials, all tech-savvy consumers will be happy for the change.
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