Small-business owners have a lot to worry about. Whether it’s hiring first employees, figuring out how small-business loans work, or planning the perfect marketing strategy, an entrepreneur’s work is never done.

Most small-business owners know that they need to have some form of social media presence to promote their brand but often miss an opportunity in neglecting Pinterest’s capabilities as a business booster. By leveraging this visual sharing platform, small-business owners can tap into the 55% of Pinterest users that come to the site specifically looking for products.

It all starts with the Pinterest profile. First, small business owners will need to create a business account (it’s free!), and then optimize it with rich keywords and aesthetically pleasing pins to attract a following and ultimately, drive sales.

Check out the infographic from Fundera below for even more tips on creating the perfect Pinterest profile for your small business.

Image: Fundera