When it comes to creating an effective and innovative social media strategy for your company, there are many different steps necessary to successfully deliver your message across multiple platforms. To expand your audience with a smart online presence, engaging content is a must.

The strong relationships you want are dependent upon aligning quality content with your central mission, delivered through the platforms that make up our current and continuously changing digital age. The interconnectedness of social media allows for your company to recruit and engage an audience from a wider community and drive traffic back to your website.

Here's a bit more information about how this works:

Boost awareness

To increase brand awareness through the use of social media platforms, there are many things you can do including:

  • Seek out, follow and connect with other like-minded businesses, individuals and experts in your field.
  • Develop relationships that enable you to cross-promote businesses that support your brand.
  • Tell personal stories to highlight your business in creative and engaging ways.
  • Talk about your team. Who are they and how did they get to where they are at?
  • Be fun. This means you need to think outside the box when it comes to creating content.
  • Tell your story. Remember, audiences are drawn to emotion to form connections!

Broaden reach

  • Consider using promoted posts or campaigns to leverage your social media reach.
  • Contests, contests, contests.
  • Stay in contact through monthly newsletters or a regular blog column.
  • Use the varied social media channels that exist, don't just stick to what you know.

Implement creativity

  • Use custom imagery and shareable pins to boost personal connections.
  • Include keywords to help garner search results for your blog.
  • Brainstorm creative hashtag campaigns to find larger audiences.
  • Highlight testimonials or quotes to help tell your story.
  • Use social media buttons to help viewers connect across your platforms.

Your engagement strategies are what allow you to find and develop rapport with your target market. Having a smart social media marketing strategy can do wonders to boost your business.