Before you plan your next trip, take a look at Mobility-as-a-Service
Monday, May 20, 2019
We can’t think of life without Netflix. What if there was a Netflix of transportation to change the way we travel? As fantastic as that may sound, it’s already happening and we should get ready to sit back and enjoy the ride.
A new McKinsey & Company report states that the future of U.S. urban transportation lies in Mobility-as-a-Service (MaaS). Rapid population growth and expanding urban spaces are leading to increased pollution and road congestion.
New-age mobility possibilities can provide some solutions to combat these issues by offering means of alternative transportation. The McKinsey estimates that the revenue share of new-age mobility systems will grow from 2.6% in 2017 to 31% by 2030.
Disruptive innovations that include autonomous vehicles (AVs); electric vehicles (EVs); connected cars; and shared-mobility services are likely to converge to create autonomous, electric-powered robo-taxis.
These robo-taxis are set to generate a revenue of almost $1.5-2.0 trillion by 2030 and completely redefine modern mobility and usher in a new era of personal mobility.A new ResearchAndMarkets.com report, “Global Mobility-as-a-Service Market 2019-2023,” states that the MaaS market will grow over 35% by 2023.
On-demand ridesharing revenue has grown a whopping 130 percent since 2013 to become a $30 billion industry in 2018. Now, companies like Uber and Lyft are in pursuit of automation to further streamline profits.
Then, there are the options from dockless, two-wheel mobility alternatives, like bike- and electric scooter-sharing options offered by startups like Bird and Lime. They contribute to MaaS and also help reduce carbon footprints.
The Denton County Transportation Authority in North Texas is a forerunner in seamless urban travel. It is using a MaaS contract model that includes both public and private services to expand its transit offerings. It wants to supplement its existing transit services by offering personal mobility options that are specifically tailored to each community and pave the way for future mobility technologies.
New collaborations, like the partnership between Fujitsu and Autonomic, will bring advanced mobility services in North America and around the world. These companies are working on fast and flexible cloud services solutions for connected vehicles that will integrate fleet management, ridesharing, and autonomous car routing services.
Of course, integration is incomplete without seamless payments. Financial giants like Mastercard are working with companies like Kisio to help passengers book their entire trip in one app. Now these travelers can manage their multimodal journeys through one account that will cover all local types of transportation.
In the future, we will have more people moving away from owning vehicles to MaaS. The seamless travel opportunities of the new mobility ecosystem will provide passengers with a unique way to travel. MaaS seeks to bring all kinds of transportation together, like rideshares, taxis, car rentals, and other forms of public transport, which will all be connected via any smart device.
Innovative mobile apps like Whim will offer users all the transportation they need as a service package and operate it through a smartphone. They will handle everything from planning trips to payments.
Users can pay a monthly subscription fee, just like Netflix, and have tailored packages for your travel and commuter needs. Whim is based out of Finland, which hopes to make it unnecessary for any city resident to own a car by 2025.
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