Amazon Prime Day 2017: The good, the bad and everything in between
Wednesday, July 12, 2017
Amazon Prime Day is over, and now it's time to sit back and look at what you purchased — and how much you saved (or earned, depending on how you see it). With everything from Amazon products and services to electronics, toys, clothing and household items on sale, there was something for everyone on July 11.
Amazon Prime Day is often compared to Black Friday, but there is a major difference: Customers are typically shopping for gifts on Black Friday.
"November's deals are geared towards gifting, because of course it's the holiday season," according to TechRadar. On Amazon Prime Day, you might be shopping for a gift or you might be shopping for something you've always wanted but never wanted to splurge on, or maybe just a pillow because your dog ate yours.
There were several different types of deals on display — regular discounts, exclusive discounts, Lightning Deals, etc. What are Lightning Deals? Just what you are probably thinking, they are lightning-quick sales that happen without warning and end suddenly. So, you always had to be prepared — and always checking.
There were also deals that were only available through the Amazon Echo or Dot, so just being a Prime member isn't good enough anymore. Some deals were open to the public, but as expected, Prime members had access to the discounts before the public.
And of course, what would Amazon Prime Day be without Amazon putting their own products on massive sales, with deals like the Echo being 50 percent off and the Echo Tap dropping from $129.99 down to $79.99. In fact, this sale was so popular that Amazon sold "three times as many Echo-family speakers than during Prime Day 2016, which at the time broke records for Amazon devices," according to CNBC.
Prime Day is also expected to break more records. According to Fortune, it looks promising that the 30-hour event brought in over $1 billion in sales. It's too early to say for sure, but Amazon can confidently say that Prime Day 2017 was a success.
Even though I didn't go through every product, the major products — the products everyone wanted — seemed to be between 25 and 40 percent off. I saw some lower and higher, but the majority fell within that discounted range. However, you also had the option to search by discount ,and if you selected 70 percent off or more, there were still 46 pages of products.
Prime Day did offer seriously good deals on popular products, but there were also some unique items offered — and some went quickly. One unique product was the Fred PASTASAURUS Pasta Server for 20 percent off, according to USA Today. And two very different products were sold out hours before the sale ended: an inflatable floating cooler and men's socks.
To celebrate the third-annual Prime Day, competitors fought back, hosting their own massive sales. J.C. Penney held a Penny Palooza offering 30 percent discounts on merchandise, and Best Buy reduced the price of Google Home from $129 to $99.
Not all competitors were so subtle, though, according to Los Angeles Times. Toys R Us decided to offer 20 percent off online sales — lasting six hours longer than Prime Day — and made sure to remind customers that they don't charge membership fees, like Amazon does with Prime. Office Depot joined in as well, offering up to 70 percent off select merchandise during a 48-hour sale, according to Time.com.
Amazon Prime Day is considered by many to be the new Black Friday, but there's always the good to go with the bad.
One of the first things that caught my eye were the "List" prices. Even though we are paying the Prime Day Deal price, you also take note of the amount you saved based on the original price. But the original price seemed to be significantly higher than competitors' prices, inflating the discount and deceiving the customer.
There's also the issue of lost productivity. With employees nationwide stopping work to check out Prime Day, productivity significantly decreased across the United States.
According to CNBC, the loss suffered from decreased productivity was estimated at $10 billion. However, this loss of productivity could be affected by other regular pastime activities, like checking Facebook or searching Instagram, so it's difficult to determine the true impact solely from Prime Day.
Even though there were some downsides and the official numbers have not been released, Amazon Prime Day 2017 was successful. The retail industry needs to prepare for a world where Amazon is the leader of change and Prime Day is the new Black Friday.
- 10 negative employee behaviors that undermine success
- Back to the future with Ford bioplastics
- Selling your business? What tenants need to know about their lease
- 7 key elements of an effective new employee orientation program
- Stemming the tide: Let’s save the manual transmission
- 3 secrets to successful leadership
- Are independent pharmacies really that profitable?
- You cannot lead until you have their trust
- 5 winter habits to break for more youthful skin
- Human talent for creativity can’t be replaced by a computer
- Get your marketing ready for Black Friday and Cyber Monday
- Who are the defenders against antimicrobial resistance?
- Beyond dentistry: Helping patients’ long-term health
See your work in future editions
Your content, Your Expertise,
Your Industry Needs YOUR Expert Voice & We've got the platform you needFind Out How