A look at food and beverage trends for 2020
Wednesday, December 11, 2019
We are closing in on the end of the 2010s, a decade that has seen far-reaching changes in all areas of our lives and faster than any decade before. From technology to travel and food and beverage, there have been massive paradigm shifts.
A report released by the University of Florida’s Institute of Food and Agricultural Sciences shows some interesting trends as we step into 2020. This is a varied list of trends, including tea with alcohol, meal kits, online grocery, organic food, and drinkable collagen.
Despite the first appearance of not being connected to each other, these trends perfectly represent the lifestyle we lead now. Some of these have been playing out for several years but will show stronger growth in 2020 and onwards.
Millennials are 27% of the population and therefore have a sizable influence on food and beverage trends. An increasingly dynamic market will respond to their demands of organic, sustainable, and farm-to-table products.
These consumers are also looking for convenience and digital solutions for their food and beverage needs. Their buying habits reflect digital savviness for online grocery shopping and using apps to order directly from farms.
The health and wellness sector of the food and beverage market will see a significant boost as well. Drinkable collagen is poised to see rapid growth and is in demand for convenience store nutrition.
People are busy but don’t want to compromise on their diet because of that. They want to get products off the shelves and in easy-to-consume formats. Meal kits will see a boost for similar reasons.
Another noticeable trend predicted by the University of Florida is the significant rise in prices for some critical fresh produce items due to extreme weather impacts. Food crops that grow in specific regions and unique environments that face climate disruptions will become scarce.
Whole Foods Market’s 2020 food trend list also predicts that the grab-and-go food category will expand and grow at a fast rate. Along with that, regenerative agriculture and plant-based foods beyond soy, along with fresh snacking, will make great strides in 2020 and beyond.
Those who always avoided the frozen foods section in the supermarkets will now have the option to find something suitable there. Wholesome, fresh snacks with savory toppings and mini-dips and mini-meals like soups will be available in convenient single-serve packaging. Nutrition bars with fresh fruits and vegetables in them will be found in these sections as well.
Plant-based foods will move beyond soy and will showcase unique blends like grains and mung beans, watermelon seed, hempseed, avocado, pumpkin, and golden chlorella, among others.
These will be demanded by users who wish to avoid the top allergens and flexitarian eaters. Blended foods like syrups made from sweet potato; cauliflower flour; meat-plant blends; and sugars derived from produce like pomegranates, coconuts and dates will make waves in months to come.
Whole Foods also explained the growth of regenerative agriculture, where farming practices positively impact climate change. These methods seek to increase carbon capture to create long-lasting environmental benefits, restore degraded soil, and improve biodiversity.
Technomic’s trends report also points to the increasing use of CBD in edible products. As for the blends that everyone keeps talking about, Technomic goes a little deeper to explore possibilities. Be prepared to find seaweed in your desserts and drinks, while spirulina and butterfly pea may find a place in your daily teacup.
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