5 ways you can drive more traffic to your business’ website
Friday, June 18, 2021
When you run an online business, it’s important that you drive high-quality traffic to your website. This should consist of an audience who might already be interested in your services or who have a problem you know you can solve. This will make them much more likely to convert.
In this article, I’ll give you five ways you can bring more traffic to your business’s website so you can make more sales.
Identify and target the best keywords
It’s important that you focus on targeting the right keywords with your website copy, as this will ensure your website ranks for the right search engine queries and you reach the most suitable people.
To identify the most relevant keywords for each of your web pages, you should use a keyword research tool like Ubersuggest or AnswerThePublic to discover which words and phrases your ideal customers are typing into search engines.
Choosing the right keywords for each and every one of your web pages is incredibly important for boosting your SEO, which can be one of the most inexpensive ways to advertise your business. Just make sure you don’t stuff your copy and content with keywords — only use your target words and phrases where they’ll still read naturally. Otherwise, you could be penalized by search engines like Google, which is the opposite to what you want. Focus on creating high-quality copy with a sprinkling of words people are typing into their preferred search engines and you’ll be rewarded with plenty of organic traffic.
Make sure your social media activity is consistent
If you’re active on social media, you’ll make your business a lot more visible online and will attract more of your ideal customers
The rules are slightly different for each social media platform, but the general guidelines remain more or less the same. Here are some tips for how you can consistently engage with your audience and improve your social media marketing:
- You need to post relevant and interesting content that will catch the attention of your target customers.
- Run contests or ask for suggestions on the types of content your followers want to see, so they feel like you’re engaging with them.
- Create a social media calendar to ensure you post content frequently.
- Use features like Instagram Reels, Facebook Stories, or Twitter Fleets to engage with your audience regularly.
- Create communities like Facebook groups to further build customer relationships.
You might not have the time to create and publish a handful of social media posts every day, but you can save time by bulk scheduling them in advance. There are lots of tools that can help with this — for example, SocialPilot has a roundup of the best Twitter tools that will help you keep your profile up to date on that particular platform.
Just make sure you’re always making an effort to drive people to your website using your social media accounts, whether that’s by promoting your latest product line, sharing your helpful blog content, or providing a discount code your followers can use.
Boost your E-A-T with high-quality content
Search engines only want to point their users in the direction of high-quality and trustworthy content. Google even uses a specific ranking factor called E-A-T, which stands for expertise, authority, and trustworthiness. That means, if you can create content that shows your business and website have all of these characteristics, you can improve your search engine rankings and drive more traffic to your website.
Plus, using content marketing to show you’re an expert in your field will naturally drive more people to your website. This is because it should be informative or help to solve a problem your ideal customers are currently having.
Here, we’ll take a look at some businesses that do a great job of creating high-quality content that positions them as authorities in their fields. These articles will do a fantastic job of driving the right traffic to their sites.
Image: Thiessen Law Firm
First up is Thiessen Law Firm, who have a guide to the penalties for intoxication manslaughter in Texas. This company provides attorney services for family, criminal, personal injury, and DWI cases. And, as an authority in this space, they’ve been able to put together a high-quality and in-depth article on this subject that’s very relevant to their niche. This makes it very clear that they know this area of the law inside and out, which is sure to appeal to both search engines and people who might need their services.
They define intoxication manslaughter, give details about the sentences and punishments related to these kinds of cases, and provide information on how these kinds of charges tend to be beaten. This is a great example of content that shows how knowledgeable this company is and it can help bring more traffic to their website when people are researching this area of the law.
Another interesting example comes from Best Nursing Programs. Their website provides detailed information about the best nursing programs that aspiring candidates can enroll in to become professional nurses.
They publish a lot of content that shows they’re experts and authorities in this area. Take their round-up of the best community college nursing programs, for example. The company gives a lot of information about each nursing school, the requirements, the average pass rate of their institution, and the tuition fee per credit hour. By giving such accurate and well-detailed information, they are providing tremendous value that will attract new readers and prospective students to their site. They also show they’re a very knowledgeable source of information, which can do wonders for their SEO and, again, lead more of the right people to their site.
Finally, let’s also take a look at a relevant piece of content from Rankings.io, an SEO marketing agency for personal injury law firms. They have a comprehensive guide to SEO for lawyers, which they’ve created to teach their target audience about this area of digital marketing, and also show that they’re experts in this very niche field.
As the company specializes in this area, the guide will help to show both search engines and prospective customers that they know what they’re talking about. This can then lead to better rankings, more click-throughs, and ultimately more sales for the business.
Guest post for high-quality websites in your field
There will always be websites that have a larger audience than yours. By writing guest posts for relevant websites in your niche, you can reach a wider audience and drive high-quality traffic to your website.
Guest posting is when you create content for other sites in an effort to spread the word about your business and potentially secure more backlinks for your website. This can boost your SEO and brand awareness. There are a number of ways you can find guest posting opportunities.
One is by simply searching Google for sites that accept guest posts. You can do this using a query like “write for us + [your niche]”. This should lead you to plenty of websites that might be interested in accepting a post from you. For example, these are the results you would get if you searched for “write for us + health”.
You could also look for guest post call outs on social media, reach out to websites you already have a relationship with, or simply get in touch with relevant sites that have blogs to see if they would be open to submissions.
Just remember that, before you choose a site to guest post for, you should use a domain authority checker like Loganix’s to work out how much authority a backlink will give you. A site’s domain authority (DA) is marked out of 100, and the higher it is, the more valuable its backlinks will be. For the best results, you should prioritize writing for sites with a DA over 50.
Publish content that answers common questions from your audience
Another way to drive high-quality traffic to your website is by creating content that answers the questions your target audience are asking.
There are a number of ways you can get inspiration for this kind of content: you could ask your customer service team if there are any common queries they get, you could conduct some more keyword research, or you could search relevant forums.
By creating content that answers FAQs from your target audience, you can boost your SEO, build trust with your ideal clients, and get more click-throughs.
For inspiration, let’s look at some examples of content created by companies that answer FAQs for their customers.
Image: RMIT Online
RMIT Online is a university that provides online courses. And, on their website, they have a post that explains what kinds of qualifications a project manager needs.
A lot of their courses center around marketing and business, so this piece of content is sure to address one of the big questions a lot of their prospective students might have. Not only will this make it easier for the online university to reach people who are researching the topic, but it will also help students to make the best possible career decision when they’re trying to choose their path. It’s sure to drive a lot of high-quality traffic to the site and provide value for their audience, which is what you should be aiming to achieve with your own content.
MultiBriefs also has its own example. One of their blog posts addresses how to boost sales with an improved e-commerce journey, which is something a lot of their target audience might have questions about.
This is going to be very relevant for their ideal readers, who are entrepreneurs and business owners looking to succeed. Plus, it could show up on the search engine results pages when someone is researching this specific topic. It will drive plenty of traffic to the website and build trust with readers, as it aims to solve a common pain point among the website’s audience.
Your audience is out there, but you need to make an effort to attract them to your website.
To do this, you should focus on answering their common queries, creating high-quality content, targeting the most relevant keywords, and making an effort to guest post on high-authority websites. It won’t be long before you start to see results.
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