4 tricks to conquering church social media
Wednesday, March 09, 2016
Social media is here to stay. According to Neoteric UK, 45 percent of users feel "worried or uncomfortable" when email or Facebook aren't accessible. We like scrolling through our feeds, with many of us getting our news from it.
With Facebook, Instagram, Twitter or Snapchat capturing most of the people in your church, why shouldn't you show up for the regular meetings? Or do you know this and you're struggling to make social media work in your church?
Want to know the secret social media tricks?
1. Gain an audience by pinpointing a group of people with a shared pain/concern. Something you know encompasses "most" in your church. Example: Families who are desperate to discover Christian harmony. Tip: These people will join your online community and hopefully follow your page and share your posts. Stop talking on social media when you don't have a following. It means you need to fix something. Keep reading ...
2. Entertain your audience. Social media is about engaging through entertainment — not promotions. Create a fun community who loves coming back. Example: If your group is about Christian harmony in a family (per the example above), make them smile with short video clips of dinner time and crazy things kids say. Tip: It's OK to reuse material found on other websites — just give a callout to the source (unless it's stated otherwise). Make their material work for your brand story.
3. Occasionally promote to them. The average church page looks like a classified ad section of your local newspaper. It's as fun as reading your bulletin. Social media is an entertainment source for bored people looking for something to pass the time. TV (a well adopted entertainment medium) has about 80 percent entertainment to the 20 percent of advertising. Mimic that ratio. Example: Once a week (if you post daily), talk about how the church helps families through a particular event or class. Tip: Don't overdo the information; just interest them and provide a Web link for more. Remember, pictures attract attention better than just words.
4. Post regularly on a schedule. Think about your audience and post when most of them are bored. Example: When they're at the breakfast table, at lunch time or when the kids finally get to bed. Tip: Use a program like Hootsuite to schedule posts throughout the week at the time schedule you've determined. Watch for engagement differences based on time and content; and adjust your schedule accordingly.
This is about trying things consistently, learning from others, and altering course when something doesn't work. Have fun with it!
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