You probably remember a time when it was enough to just create a page on some social networking website and have followers appear almost immediately. The organic reach was incredible!
And how could you not remember when it was only a couple of years ago?
However, things in the digital world are changing rapidly, and so is the e-commerce world.
Still, while we can’t turn back time, we can do a few extremely effective things that can really raise e-commerce revenue in 2020.
Well, we don’t want to waste your time any further, so here they are!
Build a cult
When we say that you should build a cult, it stands for creating a community.
Your community is your target audience, but making a cult is even stronger than just finding people that will become your buyers.
A cult here implies a gathering of like-minded people, people who share the same principles, attitudes, opinions, and interests.
These are people who will admire your products as much as you do.
And thanks to their experiences of everything that your offer entails, you will have better insight into how to present your product in an even more effective way.
Review this simple example: let’s say that you run an e-commerce shop with reusable kitchen products. The next step would be to gather people that love cooking, care about the planet, and have an awareness of the importance of recycling and ecology in general.
Do you see how many different topics you can cover and discuss?
When they connect with your brand and its vision, they will be happy to spread a word about it even without your asking!
Copywriting mistakes you’re making and how to fix them
You probably already know that visuals and copies are the most important parts of your e-commerce shop content. They are an online presentation of your products.
And they must be an excellent one!
So, let’s see which copywriting mistakes must be avoided.
Unnecessary words
A copy is always more effective if you say more with fewer words. Do not complicate your story, emphasize the most important benefits.
Focusing on a product
Let’s be honest, nobody cares about your product except what it can do for them, or how they feel using it, or what solution your product offers. Everything should always be about your customers.
Passive voice
Passive voice is boring, and people can’t connect with it. It doesn’t evoke emotions. Always write like you are talking to your customers in person.
Unscannable copy
People don’t want to read long paragraphs without a pause. Actually, our eyes first scan the desktop and only then we start reading.
Do you see how we separated these copywriting mistakes?
Well, you should do the same.
Don’t underestimate the power of pop-ups
When you have an e-commerce business, no matter on what platform you’re running (Shopify, BigCommerce, Woocommerce, and so on), pop-ups can do a lot for your revenue.
And what can you do with pop-ups?
A bunch of things, actually:
- Show a new product
- Promote products
- Offer a free guide for your product or service
- Offer a discount
- Offer a free shipping
- Offer another product for free
Let’s see some examples below to make this clearer.
1. Sulky
Offering a coupon with a discount helps you to encourage customers to buy immediately, increase revenue, and collect email addresses for your email campaign all at once!
2. Matas
Matas offers a free guide that is really valuable for its target audience. In this way, they are building credibility and spreading brand awareness.
National Sewing Circle offers free gifts worth $40 which seems like a pretty good opportunity if the only thing you have to do is leave your email address. Also, this gift can prove to be even more useful and thus encourage people to decide to spend more money on your website because they feel you did something extraordinary for them.
And the best part is that you don’t need to hire designers and developers to create and implement pop-ups in your store. There are many pop-up tools, such as Sumo and its alternatives, that will help you to create amazing pop-up windows in only a few minutes.
Go straight to simple pop-up editor, choose your elements and colors, customize your pop-up, and it is ready to do some awesome work for you!
The bottom line
When you implement these techniques, you will start asking yourself why you didn’t do this earlier.
But don’t worry, it’s still the perfect time to start. You have everything it takes now.
Use this advice as a guideline and watch how your revenue increases!
