3 tips to boost business sales with Pinterest
Tuesday, May 20, 2014
What's the next step after your business has established a presence on social platforms?
From Instagram to Facebook, each social platform comes with its own list of do's and don'ts for businesses. Don't auto-post. Do post relevant content on a regular basis.
Pinterest, the image-driven scrapbook-esque social site, may not be getting enough of your attention this spring. Did you know Pinterest has more than 70 million users? Or that Pinterest will generate you four times more money per click than Twitter?
Here are three "do's" to maximize Pinterest to boost sales for your business.
1. Brand your Business Pins
Repinning is the bread and butter of Pinterest. Since you want your customers sharing your images and tips, optimize your photos for free promotion.
All of the images you have on Pinterest should be branded with your logo. Yes, it will take more time, but it will be worth it in the long-run as your exposure and pins continue to grow.
Keep it classy, though. Don't ruin the photo with a huge logo; place a small logo in the corner. You want to complement, not deflect, from the image at large.
2. Create Rich Pins
While on Facebook and Twitter, fans are often looking for content. But on Pinterest shopping and buying your products is top of mind for Pinners. Make it as easy as possible for shoppers to learn more about your product and buy it right then and there.
An easy way to do this is by creating Rich Pins, which automatically include real-time pricing, availability and where to buy.
3. Integrate Pinterest into your Website and Business
When building or tweaking your business website, integrate the "Pin It" button onto all of your content. Not only does this allow your shoppers to save their inspiration, but it also allows you to track what images, info and products are resonating with your shoppers in each season.
Have a little bit of fun with it, too. Show your Pinterest fans that you're listening to what they like. Highlight the "most-pinned" item of the week on the front page of your website, or in your store. Including this allows your shoppers to validate their purchase.
By identifying the popular, trending items, your shoppers will instantly gravitate there.
Each season, Pinterest continually grows in popularity. Since Pinterest and e-commerce sites can easily dovetail, invest more time in Pinterest in your social media marketing plan to really drive sales.
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