Trace Cohen

Trace Cohen is a serial entrepreneur in New York City and is the co-founder of Launch.it, an event news and social engagement platform used by shows and expos to digitize and socialize all their show and exhibitor news to increase engagement and revenue. Reach Trace on Twitter @Trace_Cohen

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Articles by Trace Cohen

• How to use different social networks at your next show

  Thursday, June 05, 2014

  There is no question that conferences, expos and trade shows are effective for multiple reasons, as they gather various industries together in one location, for a number of days. What if you could make those few days even more effective by starting months before the event starts, and never really have it end?

• 14 things you can tweet about at a trade show

  Wednesday, May 28, 2014

  ​To tweet or not to tweet, that is the question. Tweeting for the sake of tweeting at a show is fine, but you can add a lot more value if you tweet about relevant things.

• 5 ways to make your show attendees smarter

  Thursday, May 01, 2014

  Knowledge is power. We all know this phrase, but many do not know how to utilize it — especially at a trade show where it is important to know all that is going on around you. So here are five ways you can help support all of your exhibitors while making everyone else smarter in the process.

• 5 reasons going digital can help you go green at your next show

  Thursday, April 24, 2014

  ​In the spirit of Earth Day, I wanted to touch upon how digital/social media can be an effective way to lower your show's carbon footprint. Printed materials have always been the hallmark of doing business when face-to-face at a show, but more times than not, companies print more than is needed. The result? It will be thrown out at the end of the day.

• 3 ways crowdsourcing content can increase engagement and reach

  Wednesday, April 16, 2014

  Conferences and expos generally last a few days and then you have to wait a year for the next one. During that moment in time, thousands of exhibitors, attendees, media and professionals flock to one location to all meet each other to do business and find out what's new in the industry.

• 8 ways generating content before your show will increase engagement

  Wednesday, April 02, 2014

  ​Having been to hundreds of shows, conferences, expos and tradeshows, I'm still baffled by the fact that it's almost impossible to find out what the exhibitors at the show do before it starts.