Tonya Eckert

Tonya Eckert is a content enthusiast who is passionate about writing, learning and real-time marketing. Eckert earned her degree in journalism from the University of Massachusetts Amherst and is now the senior marketing communications specialist at Intertek, a global B2B service provider, where she has been employed since 2010. You can follow her on Twitter @yayalatasha.

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Articles by Tonya Eckert

• How do you achieve hypergrowth? Count on the customer

  Wednesday, November 06, 2013

  There's no question that your targets' attention is your most precious commodity — especially in this age of multiscreen attention deficit. You are competing with every piece of online content, and the odds are stacked against you.