Sladen West

Sladen West is a freelance writer and is dedicated to safe driving skills gained through defensive driving courses.

Articles by Sladen West

• Lead nurturing 101

  Wednesday, January 15, 2014

  A common mistake among businesses is to automatically siphon all leads the marketing team makes off to the sales team. The sales team may try to act on those leads for a while, but when they find that the majority of those leads are still researching the product, they will quickly become frustrated and dismiss most of the leads sent their way as a waste of time. What is missing in this process is the act of lead nurturing.

• 5 best practices for a company car

  Thursday, October 17, 2013

  In small and medium-sized businesses, many things are left unstructured as the business owner relies on his relationship with his or her employees to keep things under control. In the case of a company car, it can be easy to skip creating a set policy and just deal with issues as they arise, but this leaves the company vulnerable to liability.