Sharon Derbyshire

Sharon Derbyshire is a senior industry manager, packaging, for PolyOne GLS Thermoplastic Elastomers. She has spent her career focused on the packaging industry and is a lifetime Certified Packaging Professional (CPP).

Articles by Sharon Derbyshire

• Soft-touch packaging: An innovative answer

  Monday, June 08, 2015

  Consumers want cosmetic, personal care and household products that are convenient and easy to use. This has resulted in an increased demand for packaging where the applicator is included as part of the package and viewed as a key piece of the package design, rather than just an accessory.

• Soft-touch packaging: A boost for brands

  Friday, May 22, 2015

  When faced with revitalizing an iconic brand, Bayer wanted to differentiate itself from the competition with a package makeover. The company ultimately chose an oversized ergonomic cap for its aspirin and Aleve over-the-counter medications. The new cap — overmolded with thermoplastic elastomers (TPEs) — makes it easier for arthritis suffers to grip and get to the pain reliever inside. The easily-recognized caps with raised logo are preferred by consumers and are even endorsed by the Arthritis Foundation.

• Soft-touch packaging: A value for consumers

  Monday, May 11, 2015

  Packaging is viewed as an extension of the product, and the consumer's first perception of value is based on look and feel of the package. Research shows that consumers spend on average three seconds eyeing a product on store shelves before deciding whether to purchase — sometimes referred to as the first moment of truth.