Robin Carver

Robin Carver does marketing and public relations work for Prock Operations, Inc. in St. James, Mo. Carver has a bachelor's degree in journalism, emphasis in advertising, from Arkansas State University and a master's degree in integrated marketing communication from Drury University.

Articles by Robin Carver

• Using traditional and social media together

  Monday, October 28, 2013

  There are pros and cons to either medium, but when used together, social and traditional media can provide a great advantage to your business. Here are two examples in which using both media together can help facilitate activities businesses use and make them more productive. In the first example, we see what happens when traditional media advertising is employed and how it can be improved by using social media support. And in the second, we look at a how Domino's Pizza used traditional and social media for customer service and feedback.

• Traditional media vs. social media: Making the right choices

  Tuesday, October 22, 2013

  ​Which is better: traditional media (radio, television and print) or social media (Facebook, Twitter, YouTube, Tumblr, etc.)? Should you sink time and money into both or just one?