Paul Schreuder has worked for several business event companies in the Netherlands and is a member of the Dutch MPI chapter. Currently, Paul is working as a lecturer for events and live communication at Fontys Academy for Creative Industries in Tilburg, Netherlands. He is also a member of the research group Creative Industries & Social Innovation. The main topic of his personal research is value creation through live experiences. Paul has a broad perspective on event-related topics such as event marketing, live communication, experiences, value creation, event design, customer journey, return on investment, etc. He tries to put theory into practice as much as possible.
-
Tuesday, May 31, 2016
Real life is natural and authentic. Events are designed and created. Can something that is designed also be natural and authentic? Or is a designed, created situation by definition unnatural, fake and an imitation of the real world? If this is true, an event can never be "real." Here’s why we need to give this a moment’s thought.
