Patrick Wilson
Patrick Wilson is the chief growth strategist and special project consultant at the Profitable Association Inc. (PAI). He uses more than 20 years of experience as a top-flight business development and consultative sales executive, entrepreneur, business owner and strategic partner to associations to deliver multiple startup, turnaround and revenue growth success stories for association programs and events.
Articles by Patrick Wilson
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Best in show: 6 trade show tips for exhibitors and associations
Wednesday, July 22, 2015Exhibiting at a trade show isn't something a company or association should take lightly. Below are tips we give to all of our exhibitors. Not only do we want a trade show to be successful for our client organization, but we also want the exhibitors and sponsors to have a positive experience so everyone wins and wants to come back.