Dr. Min Basadur
Dr. Min Basadur is professor emeritus of innovation in the Michael G. DeGroote School of Business at McMaster University and founder of Basadur Applied Creativity. Dr. Basadur is a recognized world leader in the field of applied creativity and specializes in organizational effectiveness, cost improvements, innovation and problem solving. His years of experience building creative thinking, innovation and problem-solving capabilities across organizations has helped numerous industry leaders, including Procter & Gamble, Frito-Lay, PepsiCo, Goodrich and Pfizer increase employee engagement/effectiveness by using Simplexity Thinking and Applied Creativity methods to improve costs and generate increased revenues. Dr. Basadur has recently introduced a new online tool, the Basadur Creative Problem Solving Profile, which is helping organizations build better teams and problem solving abilities.