Mike Nellessen

Mike Nellessen is a digital marketing and content specialist at Nimlok, designers of fully custom trade show displays. A lifelong musician, Mike enjoys drumming and playing the saxophone when not helping exhibitors and event planners prepare for trade shows. Check out his handy Trade Show Planning Checklist for more tips!

Articles by Mike Nellessen

• How to effectively plan and prepare for trade shows

  Thursday, March 01, 2018

  Trade shows provide a unique opportunity for businesses to market to potentially thousands of prospective clients. How does a business take full advantage of that opportunity? It takes a thorough planning process that covers all aspects of preparing for a trade show to maximize the potential benefits.