Anne Cruz counsels clients about their products, regulatory issues, unfair competition claims, and marketplace challenges including e-commerce. As a partner with Tucker Ellis LLP in Los Angeles, Anne has represented companies and corporate officers in disputes and at trial.
Because of the pressures on product markets and the increasingly nimble landscape of e-commerce, a manufacturer's partners are vital links in the chain of success. Without establishing in advance a clear understanding of partners' expectations and goals, things may be trickier than they need to be. Setting out these expectations in an effectively tailored agreement is key — whether you are a startup or an established company that needs to refresh its expectations with its partners.