Katie Serrano

Hello! My name’s Katie and I started at Multiview in July of 2021. I received both my Bachelor of Arts Degree in News and Editorial Journalism and Master of Arts Degree in Investigative and Data Journalism from the University of Arkansas. I’ve worked as a reporter for nonprofit publications in Arkansas and as an editor and copywriter for ad agencies in Dallas, where I gained extensive editing, writing and data reporting experience.

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Articles by Katie Serrano

• Why your association should embrace multi-generational marketing strategies

  Thursday, April 04, 2024

  Different generations respond differently to a marketing campaign. Learn how to reach multiple generations and get your marketing message out there.

• The scoop on why you should be picking up your dog’s poop

  Thursday, March 07, 2024

  Picking up dog poop is much more important than you think. As a dog owner, here's why you need to keep a poop bag handy next time your take your dog on a walk.

• Why your association needs a social media strategy

  Thursday, February 22, 2024

  The power of social media can't be ignored, especially when it comes to building your brand and connecting with your audience.

• Why you should be wary of financial influencers

  Monday, February 12, 2024

  Financial influencers, or "finfluencers", are providing so-called expert advice to millions on social media. Learn more about why you should be wary.

• Sober curiosity is expanding beyond Dry January

  Wednesday, January 24, 2024

  Dry January has paved the way for a growing interest in sober curiosity. Learn how Dry January impacts health and some key industries.

• The power of the meme in modern-day marketing

  Monday, January 22, 2024

  You might think of memes as viral instances of humor and creativity, but a part of that virality can be used to boost your marketing efforts.

• Gen Z aims to better their financial literacy

  Wednesday, January 17, 2024

  Members of Gen Z have their financial goals, but they're also taking things into their own hands and building financial literacy.

• Mental health during the holidays: Tips for a brighter season

  Friday, December 08, 2023

  The holidays are usually a time of joy and festivities, but they can also impact mental health. Learn more about signs and get tips to stay positive.

• 10 great facility manager gifts

  Friday, December 01, 2023

  Looking for great gift ideas for a facility manager? We've put together a list of extremely useful gifts that they're sure to love.

• Express your gratitude with unique trucker gifts!

  Friday, December 01, 2023

  Looking for great trucker gift ideas? Look no further, we've got you covered with a list of unique and thoughtful truck driver gifts.

• How TikTok contributes to overconsumption in the beauty industry

  Wednesday, November 08, 2023

  The TikTok beauty industry is booming, but how does that affect how millennials and Gen Z decide what they purchase, when, and how much they spend?

• AI is fueling the spread of misinformation. Here’s how to avoid falling for it

  Monday, October 02, 2023

  You already know to be wary of what you see and read online, but here are tips to help you spot AI-generated content and prevent the spread of misinformation.

• Have short-term rentals run their course?

  Wednesday, August 16, 2023

  Short-term rentals took the world by storm with leaders like Airbnb, but have they run their course? Read on to learn more.

• 5 TikTok health trends taking over Gen Z’s For You page

  Friday, July 14, 2023

  While popular for Gen Z, experts warn that some TikTok health trends may be harmful to young people's eating habits, body image and mental health. Find out more.