Jessica A. Bartram
Jessica A. Bartram is a senior account executive at IntrinXec and brings 20 years of association management experience to the table. She has a particular passion for event planning and teaches trade show management at Dakota County Technical College.
Articles by Jessica A. Bartram
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10 tips to improve exhibitor retention at your trade show
Wednesday, October 30, 2013Is your association losing trade show exhibitors due to a lack of ROI? Maybe you are hearing complaints from trade show exhibitors about too little traffic, not enough qualified leads, too much commotion, and the list goes on. Depending on your event, your trade show could be a significant source of revenue. Ignoring these complaints won’t make them go away — and the truth is, they're right.