Deena Murray

With more than 18 years in the events industry, including working as a third-party incentive planner, Deena Murray, CMP, CTA, currently works for AlliedPRA as the Associate Director of Experience Design in the Orange County and Los Angeles offices.

Articles by Deena Murray

• Touch points to enhance the customer experience

  Tuesday, February 07, 2017

  Our office team recently took a field trip to the "Happiest Place on Earth" — Disneyland. This trip was an opportunity to learn from one of the best on ways to make clients feel special. We had spent time throughout the year developing touch points to use with our clients to help build relationships. We define a touch point as every place or opportunity that a client is touched or interacts with our team, products or brand. It can be initiated by the client or it can be initiated by anyone on the team.

• Getting the most from your DMC partnership

  Thursday, January 26, 2017

  You've been given the program of a lifetime — large budget, great group of attendees, a dream client, etc. But, and here is what keeps you up at night, it is at a destination where you have no experience. How will you pull this off in unfamiliar territory where you have no contacts?