Ben Montgomery

With nearly 20 years of professional writing and editing experience, along with the development of marketing strategy and messaging for organizations and events, Ben Montgomery knows a good story when he sees one. As the copywriting and media relations specialist with BuildPT, Ben is dedicated to improving the PT profession by offering content marketing solutions, such as Amplify, for the private practice physical therapist. He also manages events and relationships through PT Pub Night.

Articles by Ben Montgomery

• Learn to cut through mountains

  Friday, November 11, 2016

  When you're a private practice physical therapist, the day-to-day challenge of running your own clinic will demand a lot of you. Medical billing, bookkeeping, financial obligations, development, marketing — it's a mountain of obligations that sometimes feels insurmountable.

• Just the facts? No, tell them your story

  Monday, October 17, 2016

  Private practice physical therapists would be wise to consider the advice of my creative writing professor in college. "Build a narrative," he often said. "Show. Don't tell." What he meant by this, of course, was that in order to make a memorable connection with an audience, it's important to communicate beyond simply stating facts. Be human. Construe value and purpose. Use imagination. Appeal to emotion.