Beatrice (Vallant) Hochegger
Articles by Beatrice (Vallant) Hochegger
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Green spas in a nutshell
Tuesday, June 03, 2014The series of articles on green spas has shown that being green is a trend that will affect the spa industry globally. On the one hand, consumers start demanding eco-friendly spa experiences, and on the other hand spa owners and managers create green philosophies in order to save resources and protect the environment.
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The problem of green washing in the spa industry
Tuesday, March 11, 2014This article aims to reveal a downside and challenge that goes hand-in-hand with being "green" — and not only the spa industry, but every industry. We are talking about the phenomenon of green washing.
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Success factors of green spas
Tuesday, February 11, 2014For spa owners or managers who decide to go green, there are many important aspects worth taking into account. The aim of this article is to draw attention to crucial factors that contribute to the success of sustainable spa operations.
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Clients of the green spa industry
Tuesday, January 14, 2014The series of articles on "green spas" has already covered a lot of important topics including principles, benefits and pitfalls of green spas as well as benchmarking and standards within this industry. The aim of this article is to give a brief description of the green spa guest.
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Standards and criteria of green spas
Tuesday, December 03, 2013The existence of numerous spas calling themselves a "green spa" is a challenge facing not only consumers but also the industry in general. How can the guest be sure the spa is an authentic green spa and compare it with its competitors? And how can a spa itself prove that it is concerned about people and planet? This is where standards and criteria come in.
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Benchmarking in the green spa industry
Tuesday, November 05, 2013Before describing existing benchmarks for the green spa industry, it is necessary to understand the term benchmark as well as its purpose. Therefore, this article will start with a short introduction to benchmarks in general and within the spa industry, followed by benchmarks for green spas.
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Pitfalls and challenges of green spas
Tuesday, October 08, 2013The last article about green spas emphasized on benefits and advantages that go hand in hand with sustainable business practices. Increasing eco-efficiency, creating a positive image and motivating as well as attracting employees are just some worth mentioning. However, there are also challenges that need to be considered in the course of greening a spa.