Amy Gitchell

Amy Gitchell is a marketing and research specialist at GrowthZone, providers of the first association management software with fully-integrated sales funnel management. She conducts industry surveys, analyzes trends, and, of course, writes case studies.

Articles by Amy Gitchell

• Member recruitment: The case for case studies

  Monday, December 18, 2017

  Communicating value is a critical component to transitioning prospective members into engaged, paying members. However, based on soon-to-be-released survey results we conducted, communicating value is one of the main challenges faced by member-based organizations.