Marketing Exclusives
4 COVID-19-related changes that could outlast the pandemic
Friday, October 23, 2020COVID-19 is changing the landscape of daily life. While some changes are minor and easy to adopt, changes like working from home create significant shifts in our social lives. Masks, virtual learning, ghost restaurants, and increased use of hand sanitizer…
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Friday, October 23, 2020
Friday, October 23, 2020How hard do you make your customers work to buy something from you?
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Thursday, October 22, 2020
Thursday, October 22, 2020Why phased-in marketing is the right way to resume a top-selling product…
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Thursday, October 22, 2020
Thursday, October 22, 2020Grab this opportunity to finance business growth
- 8 exercises for strengthening your business writing
- Digital natives are more likely, more eager to go back to the office
- Writing the letter that gets you more referrals
- 101 bad business buzzwords — and why you should avoid them
- 9 steps to more concise business writing
- The 7 P’s marketing mix of home-sharing services: Insights from over 1 million Airbnb reviews
- Overwhelmed and overworked: 8 out of 10 employees struggle to keep up
- Traditional media vs. social media: Making the right choices
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7 marketing mistakes you may be making at your spa
I recently had the opportunity to do a live Instagram interview with Meghan O'Brien, who owns Marketing…
Thursday, October 22, 2020 -
How to advertise your small business inexpensively
Getting the word out about your business can be the most frustrating thing a small business owner faces.…
Wednesday, October 21, 2020 -
How micro actions produce big changes
A few years ago, I came across the life-changing book, "The Compound Effect: Jumpstart Your Income, Your…
Wednesday, October 21, 2020 -
Newsjacking is a powerful tool to boost your brand — if you do it right
As the COVID-19 pandemic continues, you as a marketer are of course looking for appropriate ways to augment…
Wednesday, October 21, 2020 -
A ‘satisfaction guaranteed’ promise holds you hostage to another’s…
We recently discussed the real hazards of stamping "lifetime warranty" on your products. A close corollary…
Wednesday, October 14, 2020 -
How geofencing can help get your profits back on track
Geofencing technology allows you to reach customers at or near your store locations easily and inexpensively.…
Wednesday, October 14, 2020 -
Engaging visitors at your virtual trade show booth
The attendees at your next trade show probably won’t show up. Instead, they’ll sign in. When the…
Wednesday, October 14, 2020 -
Warning: 3 things you need to know before a church rebrand
It’s all the rage, and it’s a great trend. In fact, if you haven’t branded or rebranded your church…
Tuesday, October 13, 2020 -
Infographic: How legendary companies make money
Many companies are excited for and know their top-line revenue numbers very well. Legendary companies…
Tuesday, October 13, 2020 -
Key risks to consider when doing business in China
Organizations doing business with China know that the operating environment is complex and very different…
Friday, October 09, 2020 - view all articles
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