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10 downtime activities for proposal writers
Joe Latta MarketingProposal writing is time-consuming work, often with 16-hour days, nonexistent weekends and deadline-driven chaos. Add in the effects of staffing shortages and industry fluctuations, and many writers have only occasional — and brief — lulls in workload.
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Give your holiday customers the service they deserve
Harry J. Friedman RetailWith the holiday selling season just around the corner, many of you may be waiting with bated breath for the shoppers to start converging upon your stores — and for good reason. Shoppers are in a buying mode during the holidays. Unfortunately, in the hustle and bustle of the season, salespeople sometimes forget or overlook some very basic customer service points — points that can increase sales today and throughout the year.
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Hourly, frontline employees are expendable
Mel Kleiman RetailUnless your unique selling proposition is exceptional customer service — like Nordstrom, Zappos, Ritz-Carlton and The Container Store — there's no reason to sweat it when you lose frontline employees. Most likely, they were not that good anyway.
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6 tips to make the most of industry trade shows
Emma Fitzpatrick MarketingTrade shows are one of the best places to garner new business, attract new customers and interact face-to-face with trade show attendees. But, realistically, they also are a huge investment of money. Are you making the most out of every dollar that you're putting into industry trade shows? Chances are your business could be doing more.
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