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Infographic: The business of women’s sports and how it’s growing
Jason Adams Sports & FitnessThe world of women’s sports has been gaining attention for the past few years, and today it’s trending more than ever. Viewership for women’s sports has increased significantly just in the past year. For example, viewership for the National Women’s Soccer League grew by 300% in 2020. It’s a common misconception that men are much more drawn to sports than women, but the truth is that the difference in interest between genders is small. Eighty-four percent of sports fans are interested in women’s sports.
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Podcast: How to sell packages in a cash-based practice
Jarod Carter MarketingOffering discounted multi-treatment packages can be a great way to help fill your clinic’s schedule and minimize drop-offs to maximize the raving fans you create for your practice. However, the higher price tag can scare off those who aren’t totally sold on the value of your services if you don’t frame the "ask" in a way that builds trust, addresses objections, and is timed perfectly. In this episode, I walk you through how to effectively sell packages to your patients, including the simple analysis that will enable you to predict if offering discounted plans is likely to leave you with regrets down the road.
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Podcast: Tips for hiring contractors on Upwork and Fiverr
Jarod Carter Healthcare AdministrationNeed help creating a compelling landing page or blog post? Maybe you’d like ongoing help from a virtual assistant, graphic designer, or website expert — but don’t know where to look. If the hassles of finding competent contracting help have led you to put off the search, it might be time for you to give Upwork and Fiverr a look. In this episode, Jarod Carter explain his favorite strategies for hiring contractors using Upwork and Fiverr. He shares his top tips for saving time and money as well as best practices for using these sites to outsource graphics, writing, programming, or other projects in your practice.
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Podcast: How to maximize word-of-mouth referrals for a cash-based practice
Jarod Carter Healthcare AdministrationWord-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be considered quite passive, there are a number of fairly easy things you can do that will improve your results. By employing these tactics, you’ll enhance your online credibility, powerfully connect with your target customer, and dramatically increase your word-of-mouth referrals. In this podcast, Jarod Carter discusses specific strategies that will maximize your word-of-mouth referrals.
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Podcast: Making a personal passion pay off in a profitable practice
Jarod Carter Healthcare AdministrationAfter finishing PT school, Chris Johnson spent a decade working as a therapist for a New York hospital in their cutting-edge sports medicine program. During that time, he also made house calls on the side and discovered he could earn as much or more money as he did at his “regular” job — but with about 10% as much work. He eventually felt he could only reach his full potential as a therapist by going out on his own, which was daunting because of the costs associated with opening a practice in New York City. But his gamble paid off, and he quickly filled his schedule with patients who valued his sports-medicine expertise.
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Podcast: The key traits of a successful cash-practice entrepreneur
Jarod Carter Healthcare AdministrationJarod Carter is often asked, "What is the key to success as an entrepreneur?" Based on what he’s observed in his own businesses as well as the many other practice owners he’s coached in his Mastermind group, the main factor governing your results is always the perspective you apply as you begin. By mastering the right mindset, you can create a fulfilling opportunity to serve your patients instead of turning yourself into a stressed-out workaholic.
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Podcast: How to market your practice online like a pro
Jarod Carter MarketingAre you confused or clueless when it comes to Facebook Ads and how to create ad campaigns in-house that actually generate patients for your practice? This episode is for you. For the past eight years, Jordan Mather and his partner have made a business of helping physical therapy practices successfully manage their online marketing. But in light of the mounting financial pressure on those practices during the pandemic, they decided to pivot and teach their clients how to handle their online marketing in-house. In this podcast, you’ll hear some powerful strategies and easy-to-implement tactics for getting big returns on your Facebook Ads and other digital marketing efforts.
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5 ways to use coach John Wooden’s Pyramid of Success
Jason Lavin Business Management, Services & Risk ManagementIf you follow basketball, there’s a 99.9% chance you’ve heard the name John R. Wooden, a sports legend who’s considered to be the greatest NCAA basketball coach of all time. And if you’ve heard of coach Wooden, you know about his Pyramid of Success, a wildly popular model of 25 proven behaviors and characteristics that lead to greatness. So, once you’ve downloaded and printed coach's pyramid and looked at it for a while, you might wonder, "What are some good ways to use it?" Here are five real-world ideas to start.
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Podcast: Plugging profit leaks throughout the patient lifecycle
Jarod Carter Healthcare AdministrationIn this episode, Jarod Carter explains how you can find opportunities for your practice throughout the patient lifecycle. This topic is critical because helping your existing patients fully heal their injuries and reach their goals is one of the easiest ways to improve your practice revenues. You’ll hear specific tips for how to find and plug profit leaks that are costing your business money, including strategies for minimizing drop-offs from the schedule.
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What to see and do in America’s newest national park
Dave G. Houser Recreation & LeisureHidden away in the COVID-19 stimulus package passed by Congress on Dec. 27, 2020, was a pleasing bit of "pork" that resulted in the designation of the nation’s 63rd and newest national park — New River Gorge National Park and Preserve. Situated in southeastern West Virginia, this rugged 73,000 acre stretch of Appalachian canyon land, coursed by the roaring New, Gauley and Bluestone rivers, has long been a world-class hiking, rock climbing, mountain biking and whitewater rafting destination. It was recognized as far back as 1978 as a national river based on its natural beauty and recreational features.
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