All Marketing Articles
  • Podcast: Making a personal passion pay off in a profitable practice

    Jarod Carter Healthcare Administration

    After finishing PT school, Chris Johnson spent a decade working as a therapist for a New York hospital in their cutting-edge sports medicine program. During that time, he also made house calls on the side and discovered he could earn as much or more money as he did at his “regular” job — but with about 10% as much work. He eventually felt he could only reach his full potential as a therapist by going out on his own, which was daunting because of the costs associated with opening a practice in New York City. But his gamble paid off, and he quickly filled his schedule with patients who valued his sports-medicine expertise.

  • How to empower remote marketing teams and drive conversions

    Richard Conn Marketing

    The pandemic has forced many workplaces into a position where they have to incorporate remote working. This trend looks set to continue long into 2021 and beyond. This has been a difficult transition, but the move to remote working makes sense for marketing teams. Marketers are great communicators by nature, so working off-site isn't an obstacle to their ability to collaborate with their team. As a company, you must empower your remote workers to work collaboratively, effectively and, most importantly, they must have the tools to drive conversion rates.

  • Infographic: Why you need diversity in the supply chain

    Brian Wallace Distribution & Warehousing

    Why does the supply chain need to be diverse, you ask? There are underserved populations and businesses that are minority-owned who are not getting a seat at the table. According to Avinandan Mukherjee, dean of the Lewis College of Business at Marshall University: "Small companies are at the mercy of larger retail buyers and suppliers sometimes, and they get less focus and attention, especially when production is lower at the other end. So bargaining power definitely creates some risk for smaller companies." Also, large corporations are often missing the mark for their minority suppliers. Diversity needs to be less talk and more action.

  • It’s time to take charge of your own brand

    Hank Boyer Business Management, Services & Risk Management

    Here’s an easy way to think about your brand: you are who others think you are. Who someone thinks you are is behind every visceral reaction he or she has whenever you come to mind. That is a profound statement, but undeniably true. You do it. I do it. The person three doors down from where you work does it. Every single person with whom you’ve come in contact begins to build a list of descriptors to define what they believe is true about your brand. Because you live in your own skin, you’ve built a perception of your own brand that is what you want it to be. More often than not, it differs from what others believe it to be.

  • Determining your company’s value: The problem with business valuation…

    Chris Younger Business Management, Services & Risk Management

    There are numerous business valuation tools and calculators out there that claim to be the best and most accurate way to determine your company’s worth. However, these calculators are not the answer for business owners looking to sell and can be dangerous if used without careful consideration. In this article, we will discuss the pitfalls of business valuation calculators and why owners should explore other methods for determining the value of their business.

  • Podcast: The key traits of a successful cash-practice entrepreneur

    Jarod Carter Healthcare Administration

    Jarod Carter is often asked, "What is the key to success as an entrepreneur?" Based on what he’s observed in his own businesses as well as the many other practice owners he’s coached in his Mastermind group, the main factor governing your results is always the perspective you apply as you begin. By mastering the right mindset, you can create a fulfilling opportunity to serve your patients instead of turning yourself into a stressed-out workaholic.

  • Infographic: How to become an entrepreneur

    Brian Wallace Business Management, Services & Risk Management

    If you go back a few generations in time, entrepreneurs were not all about the glitz and glamor of today. It was actually a looked down upon profession. So, what’s changed in the world? Entrepreneurship only works properly with a contract with society to succeed.

  • 3 essential KPIs to align creative output with performance

    Elea Andrea Almazora Business Management, Services & Risk Management

    Key Performance Indicators (KPIs) are measures used to gauge the success of a business, a campaign, a project, an employee, or processes of production. For example, if you send a fax online with an invoice, an accounting department can use this as part of their KPIs to see the time it takes to receive payment of that invoice. For creative teams, projects, or inputs, measuring performance can be difficult. Businesses with creative departments constantly question the value of those departments. Yet, even though creativity is not easy to define and is hard to measure, it is possible to assess its value using the following three indicators, among others.

  • 5 less explored marketing channels that can bring a lot of value

    Petra Odak Marketing

    Marketers have multiple options to promote their products and services. You have almost certainly heard of email marketing and social media marketing. Marketers use these methods because they work. And when the marketing is effective, the money comes in. But what about the other avenues you might be ignoring? In this article, let’s look at five less-explored marketing channels that can still bring a lot of value to your business.

  • Infographic: How to pick the best email marketing platform for your business

    Brian Wallace Marketing

    Email is far from dead. While many people are always obsessed with checking out the latest and greatest, email marketing continues to hum along to the tune of significant business, e-commerce, and loyalty programs. With all of the email marketing services out there, how do you pick the one that’s right for your business? Be sure to look for integrations, mobile optimization, automation, and list segmentation. Check out this infographic so you can pick the best email marketing platform for your business.