All Marketing Articles
  • The ultimate guide for making the perfect educational video

    Victor Blasco Marketing

    At the beginning of the pandemic, some of the changes brought by lockdown felt temporary. But, as time passes on, we realize that many of them are here to stay — like using digital platforms to work and learn from home. The rise of educational videos has also become part of the new normal, an increasingly popular tool for brands that want to engage with their customers while also teaching them something valuable. However, creating a flawless educational video is an art form. In this piece, I'm going to guide you through some important steps towards creating that ideal educational video.

  • Podcast: How to maximize word-of-mouth referrals for a cash-based practice

    Jarod Carter Healthcare Administration

    Word-of-mouth referrals can be one of the easiest, lowest-cost ways to attract new patients to a cash-based practice. While this form of marketing can often be considered quite passive, there are a number of fairly easy things you can do that will improve your results. By employing these tactics, you’ll enhance your online credibility, powerfully connect with your target customer, and dramatically increase your word-of-mouth referrals. In this podcast, Jarod Carter discusses specific strategies that will maximize your word-of-mouth referrals.

  • What types of knowledge can a law firm marketing agency provide?

    Christina Drobney Marketing

    Marketing your law firm means that you want to attract clients to your firm. Often, this includes blogging, digital marketing, billboard ads, SEO, and many other strategies. However, doing this takes a lot of time and knowledge. A law marketing firm can do this for you and give you a lot of knowledge on how to do it. It's a delicate balance to invest money in marketing and run your law firm at the same time. Knowledge is the key to success. You need to know which methods are most effective for your law firm.

  • The importance of communicating with retail store associates about your…

    Katie McCarron Retail

    When it comes to growing sales through retail stores, manufacturers have countless avenues to invest time and resources — execute awareness-building campaigns, develop exciting point of sale, or increase promotional frequency and depth, to name a few. When executed well, any of these programs can have a valuable effect on sales, but it is important to never overlook the importance of partnering with retail store associates to ensure they are fully educated about your product, its use cases and typical customer questions. Here are four reasons that you should be investing time and resources in educating retail store associates.

  • What’s the BIG Idea? Episode 1: Sydney Guerrero on business development…

    Hank Boyer Business Management, Services & Risk Management

    In this episode of What’s the BIG Idea? we visit with Sydney Guerrero, Vice President of Busines Development for Orion Innovation, an $850 million global IT leader in digital transformation and product development services.

  • How to boost your sales with an improved e-commerce customer journey

    Iryna Bilyk Marketing

    Online shopping and same-day deliveries have increased consumer demand. Now, you can’t just create an e-commerce website and expect your products to sell. Customers have a range of expectations from your brand even before they click on your website. Not being able to provide an optimum e-commerce customer journey can take a toll on your revenues. You should always aim to offer a bit more than your competitors for an unmatched purchase journey and customer experience. In this post, we will explore three main ways to build a stellar digital customer journey. But first, let’s check out a few essential facts.

  • The association is great — but who cares?

    Nick Gough and Bob Harris Association Management

    Many associations boast of their long-term existence and promote anniversaries. But who cares? Are members concerned with a centennial celebration or wanting return on investment against dues paid? Associations must convey value and relevance in an increasingly congested world. Some organizations seem out of touch. They appoint committees for endlessly amending bylaws and a task force to plan the president’s installment gala. These leaders are oblivious to what members think or need.

  • Infographic: Why work from home is here to stay

    Brian Wallace Business Management, Services & Risk Management

    During the global pandemic, an incredible 88% of businesses throughout the world have either encouraged or required their employees to work from home. And of those businesses, 67% of them think that work from home is here to stay. What’s interesting is that this migration is creating a WFH revolution that is unlike anything that’s ever been seen before. Check out the following visual deep dive to find out how remote work is changing the nature of work.

  • 2 eye-opening chatbot stats, backed with data from 400 websites

    Otto Antikainen Marketing

    Chatbots are by no means a new technology, but the biggest surge to utilizing them for business is yet to come. The focus with chatbots has long been on improving efficiency and saving costs in customer service. However, innovative chatbot implementations prove that chatbots have high potential in generating revenue by converting leads and sales online. Another prominent area is recruitment, where chatbots are used to attract passive candidates and screen them in an instant. Two eye-opening chatbot stats in this article will make you consider the potential of chatbots in a new light.

  • How leaders can make meetings more effective by building resilience

    Lisa J. Koss Business Management, Services & Risk Management

    The breadth of change for leaders and their teams during the global pandemic has been dramatic: what we’re doing, how we’re working, when, and of course, where. During my hundreds of hours of coaching this past year, I’ve watched executives adopt significantly new and different routines and gain confidence over time. Broadly speaking, many challenges have been met. But I’ve also found that success in adapting as team leaders in these times has much to do with the leaders’ ability to shore up their own and their teams’ emotional and psychological reserves — to build resiliency.