All Marketing Articles
  • Financial choices that will benefit your business

    Rayanne Morriss Business Management, Services & Risk Management

    Making sound financial business decisions can be compared to drinking enough water, getting enough sleep, and having a healthy diet. If you don’t do those things, your health will fail. Similarly, if you don’t make sound financial decisions, your business cannot succeed. Half of small businesses fail within five years in part due to a lack of good financial decisions. The following are some financial choices that will benefit your business.

  • Podcast: Without this, you’re shooting your marketing arrows in the…

    Jarod Carter Marketing

    In order to be able to attract your ideal customer, you need to define exactly who that is. This may sound self-evident, but so few businesses actually do it; it’s something I have to repeat quite often. Creating an ideal patient "avatar" should be one of the foundations of an effective marketing plan for any practice. Further, in business, you’ll constantly need to make decisions that can have huge long-term impacts and are often not easy to make. One of the easiest ways to take the guesswork out of decisions, is to be able to ask, "will this help me to better attract and better serve my ideal patient?"

  • How the changes in Amazon’s affiliate program impact businesses

    Domingo Karsten Marketing

    Amazon’s affiliate program was first launched to the general public in 1996, making it among the first programs of its kind. Since then, the program has grown to become an important revenue channel for Amazon and millions of marketers, with affiliates promoting more than 350 million products yearly. As with all affiliate programs, the Amazon Associates program has gone through many changes through the years. In 2020, the company announced a set of updates that affected a lot of businesses. In this piece, I’ll discuss what these changes are and the best way to adapt.

  • Survey: Employee incentives don’t align with their preferences

    Terri Williams Business Management, Services & Risk Management

    It’s important for employers to show appreciation for their workers. However, a recent survey reveals that many organizations are missing the mark in terms of incentives and rewards. Blackhawk’s "Employee Appreciation Survey" reveals that 80% of employees believe that it is important for employers to celebrate workplace accomplishments, anniversaries, and achievements and 86% of employees want their employer to express appreciation for their personal contributions. "The biggest mistake employers are making today is in not offering rewards and incentives to their employees," says Betty Weinkle, director of partnerships at Blackhawk Network.

  • How to achieve customer service excellence with social listening

    Victorio Duran III Marketing

    Businesses are using social media as part of their marketing strategy more and more, helping build brand awareness and boost sales. Leveraging your social channels has become even more critical as it seems working from home is here to stay. Customers crave engagement and interaction. Since most of our shopping is now done online, you must create a customer experience (CX) that’s personalized and connects to users. Take it a step further and amp up engagement by incorporating social media customer support into your strategy with social listening.

  • What’s the BIG Idea? Episode 2: Steve Jurash on leading through crisis

    Hank Boyer Business Management, Services & Risk Management

    In this video, Hank Boyer visits with Steve Jurash, president of the 5,000-plus member Manufacturing Alliance of Philadelphia (MAP). MAP represents several hundred thousand manufacturing employees. In March 2020, Jurash led MAP through an incredibly challenging period of dealing with the COVID-19 crisis, an event that brought manufacturing everywhere to a sudden halt. With several hundred thousand employees' lives affected by his decision-making, Jurash faced one of his most challenging periods of leadership. He shares more than 20 best practices effective leaders use to navigate during periods of crisis.

  • How and where to invest in Africa: The next investment frontier

    Brian Wallace Business Management, Services & Risk Management

    The world is changing — innovation is everywhere around the globe, and it’s time to set our sights on a new land of opportunity — Africa. Chances are, you attribute tech unicorns to Silicon Valley, but consider that Africa is on the financial rise. In the year 2019 alone, the five fastest-growing economies in the world were in Africa (Ghana, South Sudan, Rwanda, Ethiopia, and Cote d'Ivoire) — and were expanding at a rate of more than double the worldwide average.

  • Want employee engagement? The key is companywide training

    Gina DeLapa Business Management, Services & Risk Management

    If companywide training feels like overkill, consider what happens when training is reserved only for the rank and file. I can give you a glimpse of what happens, based on my years as a university career counselor, and later getting hired by organizations to teach professionalism to their new-college hires. As a career counselor, I saw a steady parade of lackluster job postings, often with typos. When was the last time an employer advanced a candidate with a lackluster resume? Or a cover letter with even one typo? I am not saying employers should lower the bar — but the double standard here was on full display.

  • How to cultivate creativity and innovation in the workplace

    Sunny Dhami Business Management, Services & Risk Management

    Creativity is something that many companies and employees strive for in the workplace. It is an opportunity for people to think differently and build skills in various areas. But creativity isn’t always something that comes naturally. It's something that requires teamwork and effort and may even involve a change in thinking altogether. But even with that thought, having creativity as part of a company dynamic is well worth implementing. Because originality leads to innovation. Here are some easy ways you can cultivate creativity and innovation in the workplace.

  • Podcast: Tips for hiring contractors on Upwork and Fiverr

    Jarod Carter Healthcare Administration

    Need help creating a compelling landing page or blog post? Maybe you’d like ongoing help from a virtual assistant, graphic designer, or website expert — but don’t know where to look. If the hassles of finding competent contracting help have led you to put off the search, it might be time for you to give Upwork and Fiverr a look. In this episode, Jarod Carter explain his favorite strategies for hiring contractors using Upwork and Fiverr. He shares his top tips for saving time and money as well as best practices for using these sites to outsource graphics, writing, programming, or other projects in your practice.