All Marketing Articles
  • Infographic: How to set work boundaries to avoid burnout

    Pia De Los Reyes Mental Healthcare

    With remote work being the new professional normal, it can be especially challenging to stay productive and separate job stress from our personal lives. When stress is high and maintained over a period of time, it can lead to burnout or a type of work-related stress that can have a myriad of negative effects on your health and productivity. Those experiencing burnout can suffer from fatigue and mental exhaustion, and it can also lower work performance and cause job dissatisfaction. Over time, burnout can increase your vulnerability to disease and even potentially cost you lost income because of unpaid sick leave or a missed promotion.

  • How to build an app your clients will love

    Rayanne Morriss Business Management, Services & Risk Management

    Many consumers are glued to their mobile gadgets, so creating an application is a smart business step. With over 3 million mobile apps available, you have to ensure that yours stands apart from the competition if you want to make good profits. Therefore, finding the right way to create an app that sells requires a strategy. Consider these tips when developing an application that meets your company's needs.

  • With succession planning, avoid the ‘Alice in Wonderland’ syndrome

    Donald F. White Business Management, Services & Risk Management

    Do you remember Alice, the little girl who fell down a rabbit hole and ended up in Wonderland? As Alice wandered about Wonderland, she came upon a Cheshire Cat with a distinctive, mischievous grin. Too many people are on their way to somewhere, with little to no idea what or where somewhere is. They assure themselves that someday they’ll know what and where somewhere is because, well, aren’t they on their way there? Sadly, when it comes to business continuity and succession planning, most business owners are like Alice — on their way to somewhere, yet with little to no idea what or where somewhere is.

  • The power of success: How to cheerlead instead of compete — and win more

    Jeffrey A. Martinovich Business Management, Services & Risk Management

    Much of the world today seems to indulge in schadenfreude — taking pleasure from others’ misfortunes. But if we train ourselves to focus on cheering for others’ successes instead, we also create much more success for ourselves. We need to fundamentally understand that when other people have success, it’s a good thing for everyone. It is not a poor reflection on us. It does not highlight our lack of achievement. Rather, it creates an environment of success for us all.

  • How does the shift to remote work affect marketing agencies?

    Jaron Soh Marketing

    The pandemic and its resultant lockdowns have shown us that workers can be just as productive and effective when working from home. Consequently, companies across the globe will inevitably introduce work-from-home policies in the coming months. Marketing agencies, too, are reaping the benefits of working remotely. Since most marketing activities are now done digitally, they can also be done independently outside of a conventional workspace. In this article, we will analyze the pros and cons of the shift to remote work and how it might benefit or cause detriment to marketing agencies.

  • What’s the BIG Idea? Episode 3: Jasmine Ahmed on organizational transformation

    Hank Boyer Business Management, Services & Risk Management

    In this episode of “What’s the BIG Idea?” we visit with Jasmine Ahmed, Senior Vice President of Global Finance Transformation for NewsCorp. NewsCorp’s media empire spans the globe with trusted brands such as The Wall Street Journal, Fox News, Barron’s, News Australia, and Dow Jones.

  • Besides higher wages, what else can businesses do to address labor shortages?

    Linchi Kwok Travel, Hospitality & Event Management

    When everyone in hospitality is hiring to meet growing demand and prepare for the summer, many are struggling to fill job openings. How bad is the current labor shortage situation? A restaurant owner in New York City, for instance, posted a job listing for a host/hostess position at $30 an hour but received no response for two weeks. A year ago, the same restaurant would have received "hundreds and hundreds of resumes" already for the same position paying $20 an hour. When every company is offering a higher wage and even sign-on bonuses to new hires, businesses must do more to respond to the labor shortage challenge.

  • Podcast: How to sell packages in a cash-based practice

    Jarod Carter Marketing

    Offering discounted multi-treatment packages can be a great way to help fill your clinic’s schedule and minimize drop-offs to maximize the raving fans you create for your practice. However, the higher price tag can scare off those who aren’t totally sold on the value of your services if you don’t frame the "ask" in a way that builds trust, addresses objections, and is timed perfectly. In this episode, I walk you through how to effectively sell packages to your patients, including the simple analysis that will enable you to predict if offering discounted plans is likely to leave you with regrets down the road.

  • How to automate SEO tasks for maximum efficiency

    Sunjay Randhawa Marketing

    As Google continues to optimize its site to be user-friendly, SEO adapts. Famously coy about giving exact SEO specifications, Google has made one thing clear: its algorithms are always going to be working toward making sure results are relevant and trustworthy. Maybe you’ve just been taken on as a company’s first SEO specialist and are feeling a bit overwhelmed at the sheer number of tasks. Maybe you’ve been trying to keep up with SEO best practices for a long time but find yourself with less and less time to focus on the bigger picture. Automation is growing, and luckily there are a multitude of ways you can automate some of your SEO.

  • B2B tactic boosts high-value service lines

    Jeff Barasch Healthcare Administration

    While healthcare organizations are busier than ever due to the pandemic, their bottom lines have suffered. But hospitals and healthcare systems can offset the fiscal hit by leveraging their top revenue-generating clinical services. High-value service lines, even in competitive markets such as metro New York, have been setting themselves apart with precisely targeted, multi-faceted B2B marketing that incorporates specialty publications. Elite cardiology and ortho service lines have used high-impact journal-style publications to target referring physicians with a great deal of success.