All Marketing Articles
  • How to align your content with search intent

    Joe Dawson Marketing

    It sounds simple but converting people when they visit your site is harder than you think. This is because brands spend a lot of time and effort focused on earning visits but not conversions. So how will aligning your content feed into search intent, converting visitors into customers? There are many reasons why, when people visit your site, that they don't convert. Poor user experience, also known as UX design, could partly be to blame, but what will also be affecting it is that search results have attracted users with "low purchase intent."

  • Infographic: How to protect your intellectual property

    Mike Floeck Business Management, Services & Risk Management

    The world is increasingly interconnected and ideas are accessible at the blink of an eye, which also means your ideas are more vulnerable to theft than ever before. Your ideas are considered your intellectual property, a term used to define any creative capital owned by a business or an individual. Music, artwork, photography, and more are all forms of intellectual property that need to be protected. For businesses, intellectual property also includes logos and artwork, names, slogans, and unique text that are elemental to the business' success.

  • Report: A majority of sales reps lost a sale because they couldn’t…

    Terri Williams Business Management, Services & Risk Management

    Some professions are more dependent on personal contact than others, and sales is one of those professions that relies on meeting with buyers. The pandemic put a serious damper on sales that relied on in-person meetings. Remote work has also negatively impacted the morale of sales reps. "In the past, sales professionals used to embody the ‘business trip’ mentality where you could build trust by meeting with and entertaining prospective buyers face to face," says George Donovan, chief revenue officer at Allego. "However, when social distancing and work-from-home orders became our new normal, these typical sales strategies didn’t have much purpose."

  • 4 ways to leverage emotional intelligence in workplace communications

    Jessica Day Business Management, Services & Risk Management

    Emotional intelligence has been shown to boost your chances of promotion and makes for a more effective management environment. It relies on our communication with those around us, whether that’s knowing when to be chirpy and positive or when to just sit back and listen. Emotional intelligence features an essential set of soft skills to have — so how can we leverage it to work for us in the workplace?

  • Top 5 unexpected culture-killers for post-COVID hybrid work

    Heinan Landa Business Management, Services & Risk Management

    We’re nearly there. In just a few months, almost all organizations will allow their employees to return to their offices after over a year of working from home. And even at that point, almost no organizations will have 100% of their teams in the same physical space five days a week. Based on all indications, neither employers nor employees will abandon remote work altogether: Less than 1 in 5 business owners intends to return to pre-pandemic office conditions, and the majority of U.S. workers want to maintain some regular telework schedule going forward. The good news is we have time to prepare.

  • Balancing compassion and performance in a pandemic world

    Courtney Lynch Business Management, Services & Risk Management

    When I served in the Marines, we had a saying: Mission first, people always. Everything about leading Marines came down to achieving results in times of challenge, chaos, and uncertainty while taking care of your people. Now, as an executive coach, as I’ve helped my clients navigate pandemic times, often I’ve been guiding them in demonstrating service-based leadership. Leading with service is about acting selflessly on behalf of others to ensure their success. It’s about the simple actions you take to support others so they can thrive. The great news for leaders is that service can be demonstrated in the simplest ways.

  • The essential guide to effective Facebook video ad campaigns

    Victor Blasco Marketing

    You've probably heard a lot lately about advertising tools and opportunities from trending platforms like Google Ads, Instagram Ads, or even TikTok Ads. However, if you’re thinking about launching a social ad campaign for your business and you are not considering Facebook as the primary outlet, you are making a big mistake. Facebook remains the most visited social network in the world and, as such, offers many possibilities to promote your company. Since videos tend to perform best out of all types of content intended for social networks, we'll focus this article on the basics you need to launch a video ad campaign on Facebook.

  • How to avoid analysis paralysis

    Bob Harris and Quinn Green Business Management, Services & Risk Management

    Have you sat in a meeting knowing a decision had to be made while you watched the clock tick? So many ideas and objections are presented that the likelihood of reaching consensus dwindles. The situation is described as "analysis paralysis." The phrase describes individuals or groups that overanalyze and overthink a situation. Decision-making becomes "paralyzed," with individuals unable to reach consensus or recommend a course of action. The syndrome causes frustration, failure to complete a task, misunderstanding, wasted time and resignation.

  • Another day at the office? The meaning of work life after the death of…

    Atholl Duncan Business Management, Services & Risk Management

    One day last May, Mark Thompson, then the CEO and president of The New York Times, had just concluded his first quarterly earnings call. Three thousand people normally pack the famous skyscraper at 620 Eighth Avenue. Fewer than 20 were in that day. He imagined his teams comfortable at home, getting more work done and pondered the ways of corporate America. "I thought, there’s a big question mark over the office as an organizing principle of cities and I wondered whether it makes sense anymore. It made me wonder: should you sell your skyscraper?"

  • Understanding business agility as an entrepreneur

    Indiana Lee Business Management, Services & Risk Management

    Staying afloat in the face of any crisis can be difficult. But as the most recent economic downturn proved, the state of your business and industry can change at any second. Developing the ability to pivot and stay agile can be your biggest asset as an entrepreneur. When things go wrong, business plans and even crisis plans can only take you so far. Your business may be protected from the initial blow, but on the tough journey back to normal operations and growth, an agile mindset is invaluable. We’ll dive deeper into the benefits of business agility for entrepreneurs, then offer some tips on how to increase your agility over time.