All Marketing Articles
  • What’s your business wearing?

    Mark MacDonald Marketing

    What people wear — or the style they regularly wear — starts to become recognizable. In fact, we tend to wear similar things regularly. A brand is essentially that consistency we've become known for. And those things that are consistently used/worn become the visual identity of your brand. What's your business been wearing? Textures, styles and "cut" work into the equation, but color is the most recognized component of a brand suite.

  • 6 tips to make the most of industry trade shows

    Emma Fitzpatrick Marketing

    ​Trade shows are one of the best places to garner new business, attract new customers and interact face-to-face with trade show attendees. But, realistically, they also are a huge investment of money. Are you making the most out of every dollar that you're putting into industry trade shows? Chances are your business could be doing more.

  • Using traditional and social media together

    Robin Carver Marketing

    There are pros and cons to either medium, but when used together, social and traditional media can provide a great advantage to your business. Here are two examples in which using both media together can help facilitate activities businesses use and make them more productive. In the first example, we see what happens when traditional media advertising is employed and how it can be improved by using social media support. And in the second, we look at a how Domino's Pizza used traditional and social media for customer service and feedback.

  • Traditional media vs. social media: Making the right choices

    Robin Carver Marketing

    ​Which is better: traditional media (radio, television and print) or social media (Facebook, Twitter, YouTube, Tumblr, etc.)? Should you sink time and money into both or just one?

  • What can we do about the post office?

    Steve Stanley

    ​It seems as though everyone and his brother has weighed in on the problems plaguing the U.S. Postal Service. I spent my entire adult life working in my family’s trucking and warehousing business, and I started and have run a multistate corrugated box business for a decade or so, so my perspective is probably different than most.

  • Travel companies using microsites to reach customers

    Chay Rees Runnels Travel, Hospitality & Event Management

    Companies are turning to the use of microsites as they seek to reach specific demographics or highlight certain aspects of their product or offering. Microsites are generally one- to two-page sites that may be branded a little differently than the parent site and act as discrete “sites within a site.”

  • 9 steps to effective business emails

    Joe Latta

    Email communication is a key part of nearly every project, client relationship and business development effort. In fact, according to a study by the Radicati Group, this year the average corporate employee will dedicate 28 percent of each workday to email, sending and receiving more than 115 messages.

  • The top way to ensure your social media strategy will tank

    Emma Fitzpatrick

    ​Social media is here to stay. It's completely transformed the landscape of personal and brand communication. Yet, one of the biggest impacts on social media strategy thus far was just released in a new study from Econsultancy. The reason marketers are using social media is changing -- and the new findings are detrimental to your long-term success on social media.

  • A guide to LinkedIn company pages

    Mayur Kisani

    LinkedIn now has a user base of more than 200 million members, making it the world's largest professional network. That is a huge potential audience for your company to reach out to and a large venue to promote your products and services. Although it is common for companies to just set up a company page, most companies are not able to harness the full potential of the platform.

  • Understanding and utilizing digital marketing

    Bambi Majumdar

    Adobe's recent report on digital marketing is quite an eye-opener. For this generation of marketers who brag about their digital prowess, their fast-paced actions and responses, and their potential to harness the emerging technologies, the reality seems to fall short of their claims.